Physical
In CirculationVisionary Leadership: Insights into how successful leaders develop and communicate a clear vision for their brand and organization.
Innovation and Adaptability: Strategies for fostering a culture of innovation and adapting to changing market trends and consumer needs.
Customer-Centric Approaches: Emphasizing the importance of understanding and catering to the evolving needs and preferences of customers.
Brand Differentiation: Strategies for creating a unique brand identity and differentiating the brand from competitors in the market.
Effective Communication Strategies: Insights into how leaders craft and deliver compelling brand messages to resonate with their target audience.
Building Brand Equity: Understanding how leaders invest in and nurture brand equity to establish a strong market position.
Crisis Management and Resilience: Learning from leaders' experiences in managing crises and building brand resilience in challenging times.
Global Brand Management: Strategies for managing brands across diverse markets and cultures, ensuring consistency and relevance.
Talent Development and Team Building: Insights into how leaders build strong teams and develop talent to drive brand success.
Adherence to Values and Ethics: Emphasizing the significance of ethical practices and values in building a trustworthy and reputable brand.
Language | English |
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ISBN-10 | 1-86197-592-9 |
No of pages | 263 |
Font Size | Medium |
Book Publisher | Profile Books |
Published Date | 01 Jan 2007 |
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Now that consumers are more brand conscious than ever, championing the brand is at the heart of winning business strategies. Nothing is as important if a company is to prosper. Brand Warriors brings together some of the top brand custodians in the business to talk about the strategies they employ to put their brands in the lead – and keep them there. Seventeen high-profile contributors, including Richard Branson, Frederick W. Smith and Robert Ayling, discuss issues such as the economic value of brands, effective brand architecture, powerful positioning and corporate communications programmes, global marketing and corporate reputation. These highly readable perspectives provide penetrating insights – based upon proven success – that no business leader can afford to ignore.