Physical
AvailableLanguage | English |
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ISBN-10 | 0814477887 |
ISBN-13 | 9780814477885 |
No of pages | 176 |
Font Size | Medium |
Book Publisher | Amacom |
Published Date | 07 Jan 1993 |
Bryan Mattimore is president and co-founder of The Growth Engine Company, LLC, an innovation agency based in Norwalk, Connecticut. In the last 25 years, Bryan has facilitated over 1000 brainstorming sessions, moderated over 500 creative focus groups, and managed over 200 successful innovation projects for a wide variety of Fortune 500 clients. He is the inventor of the creativity training game, Bright Ideas.
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Supplying a range of tips, techniques and tales to help business people tap hidden creative strengths, this book enables readers to creatively solve a wide range of workplace issues by explaining how to: understand the creative process; become aware of their own creative abilities; use the creative techniques of such geniuses as Walt Disney, Albert Einstein and Leonardo Da Vinci; apply creative techniques to workplace issues; and facilitate creative or "brainstorming" sessions.