The 22 Immutable Laws Of Marketing - Book Summary

Jack Trout , Al Ries





Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.


What will you learn from this book

In this summary, you will learn:

1. What is the law of leadership and how it sustains the brand through time

2. How marketing is a battle of mind rather than product

3. Why it is necessary to build separate categories rather than general line extensions

4. How honesty is the best policy in marketing—provided you use it to your advantage

5. How owning a word helps the brand

Language English
No of pages 20
Book Publisher i-Read Publications
Published Date 02 Mar 2020
Audio Book Length 00:18:1

About Author

Author : Al Ries

3 Books

Related Books