New Rules For The New Economy

Kevin Kelly

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In Circulation

The classic book on business strategy in the new networked economy— from the author of the New York Times bestseller The Inevitable

Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world. Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business—both low and high tech— all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy.

What will you learn from this book

  1. Networked Economy: Discussing the shift from traditional industrial economies to networked, digital economies and their implications for businesses and individuals.

  2. Technology Disruption: Exploring how technological advancements, especially the internet, have disrupted traditional business models and created new opportunities.

  3. Economic Principles in the Digital Age: Rethinking economic principles in the context of the digital age, including concepts of abundance, network effects, and the long tail.

  4. Decentralization and Democratization: Highlighting the decentralizing effects of technology, allowing smaller players and individuals to participate in economic activities.

  5. Information Economy and Data: Addressing the value of information and data in the new economy and its role in shaping markets and businesses.

  6. Creative Economy and Intellectual Property: Discussing the rise of the creative economy, intellectual property issues, and the changing dynamics of content creation and distribution.

  7. Collaboration and Open Platforms: Exploring collaborative models and the power of open platforms, ecosystems, and sharing economies in driving innovation and growth.

  8. Adaptability and Agility: Emphasizing the importance of adaptability and agility for businesses to thrive in a rapidly evolving economic landscape.

  9. Globalization and Connectivity: Analyzing the effects of globalization and increased connectivity on economies, businesses, and the workforce.

  10. Future Trends and Forecasts: Speculating on future trends, potential developments, and the evolving nature of the new economy.

Language English
ISBN-10 0-14-028060-X
ISBN-13 9780140280609
No of pages 179
Book Publisher Penguin Books
Published Date 01 Oct 1999

About Author

Author : Kevin Kelly

3 Books

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