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Prevent, Control, and Manage Heart Disease with This Personalized Mind/Body Program. Based on the innovative Cardiac Wellness Program at the world-renowned M...
A management consultant argues that a knowledge of such diverse subjects as statistics, chaos theory, ecology, psychology, self-actualization, and the theory of...
Over the last 150 years the corporation has risen from relative obscurity to become the world's dominant economic institution. Eminent Canadian law professor an...
Do you know your Number? What happens if you don't make it to your Number? Do you have a plan? The Number is no ordinary finance book—it offers an int...
Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advanta...
Diversity is literally changing the face of our nations. Workers of all backgrounds are merging into a global marketplace, while businesses are challenged by a ...
What is it that made Starbucks an overnight sensation and separated it from other great coffee house companies? Why do many products with great product innovati...
Bill Hillsman is simply, in the words of Slate.com, "the world's greatest political adman." With his groundbreaking consulting work on Paul Wellst...
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win a...
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's mo...
Pleasure: The state -- or feeling -- of being pleased, gratified, delighted. A source of enjoyment. Sensual gratification. What's "your" pleasure?...
A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Why are some companies able to...