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Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customer...
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these compa...
In the past thirty years, the United States has undergone a profound transformation in its social structure: Crime has increased, trust has declined, families h...
No company ever shrank to greatness, conclude Dwight Gertz and Joa o Baptista. Drawing upon their new study of more than 1,000 large companies, the authors argu...
Superior companies are innovators, but it is not creativity alone that leads to increased market share, higher return on investment, or greater profit. Rather, ...
In their groundbreaking book "Revolutionizing Product Development", Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for produc...
Since the terrorist atrocities in New York and Washington on September 11th 2001 and the subsequent "War on Terrorism", the question of American forei...
Each of the selections, introduced by the editor, presents enlightening thoughts on a different aspect of leadership. Writings by Plato, Aristotle, Lao-tzu and ...
Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundat...
Leading scientific theorist W. Brian Arthur puts forth the first complete theory of the origins and evolution of technology, in a major work that achieves for t...
Do you feel that your family is not what it used to be, or what it has the potential to be? Do you worry that the parenting decisions you're making today ma...
How did a pioneering company in the semiconductor industry not only survive but thrive in the face of the explosive change and upheavals that forced it to trans...