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Most organizations today recognize the importance of improving customer care--the need to go beyond traditional customer service and truly manage customers as a...
Does your business, like many of today's leading companies, make these dangerous competitive mistakes? Take actions as if competitors did not exist * ...
In his latest work, renowned psychologist, author, and consultant Nathaniel Branden--father of the self-esteem movement-shows you how high self-esteem is becomi...
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to creat...
Develop the Scaramucci mindset that drives entrepreneurial success Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital f...
This book is filled with a diverse collection of case studies from top companies and provides a practical road map and the proven tools for organizations that w...
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and aut...
The Third Edition of this key resource provides a means of understanding and changing organizational culture in order to make organizations more effec...
The only guide to understanding and making the most of one of the hottest trends in branding today Nothing builds brand loyalty among today's increasingly s...
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms a...
PRAISE FOR BUSINESS EXPECTATIONS ARE YOU USING TECHNOLOGY TO ITS FULLEST? "In the wake of the new economy hype, Business Expectations: Are You Using Techno...
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that le...