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In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising ...
In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. ...
Americans will make 149 million business trips in 2005, with steady increases forecast for future years. Yet, few books are addressed to these " road warriors, ...
With an estimated 200,000 people making a full–time living selling goods on eBay, and millions more earning a part–time income, it's clear that eB...
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losin...
RE/MAX was founded over 30 years ago in Denver, Colorado, based upon a revolutionary idea for a new system of selling real estate. Since then, RE/MAX has experi...
Loopholes of the Rich helps Americans from all walks of life use the same tax loopholes that the wealthy use to lower their tax bill. With this handy guide, you...
Casey McDaniel had never been so nervous in his life. In just ten minutes, The Meeting, as it would forever be known, would begin. Casey had every reason t...
Lencioni's fifth "fable" and sixth book to date offers solutions to a key leadership issue: the impact of turf wars and political infighting on organizational e...
Knowing the true market value of your business –– even before the business is officially for sale –– is essential. But to understand...
A rare perspective on the personal philosophy, business savvy, and future of the chairman of the most admired company in the world Jack Welch, chairman of Gene...
The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign compe...