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Absalom, Absalom!' is no Southern costume drama about bygone times. It has an all-American theme and a present-day relevance. Sutpen's virtues are those of a ty...
Market Leadership Strategies for Service Companies reveals the key strategies for creating and sustaining a market leadership position for any service business....
Great Motivation Secrets of Great Leaders explores the leadership styles of many of the world's most influential leaders in business, the military, sports, and ...
Subject areas include: Choosing a location and maintaining an image Purchasing and keeping track of inventory Staying abreast of legal and regulatory requiremen...
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel...
In a world where consumers have infinite choices, it isalmost impossible to compete without a compelling brand. Creating one, however,requires vision, daring, a...
An essential reference and guide on business strategy and the art of strategic thinking - written by some of the most respected experts on strategy. Creating th...
In an era when change is constant, random, and, as Handy calls it, discontinuous, it is necessary to break out of old ways of thinking in order to use change to...
Text offers insights on today's newly powerful business and communication model using the IMC approach. Shows how to focus on identifying the right customers, d...
How can your business understand its customers on a more substantive level? Improve teamwork? And fully utilize its human assets, given the constant push to imp...
This is the breakthrough trader's guide on how to spot - and profit from - news-driven market swings. The hardcover edition of "If It's Raining in Brazil, Buy S...
This title provides a powerful, behavioral-science-based approach to closing sales and building customer loyalty. In today's super-competitive selling environme...