The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor peo...
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide ...
Created for undergraduate courses in Industrial and Organizational Psychology, Business Psychology, Personnel Psychology, and Applied Psychology. An invaluab...
Written simply and directly — but without sacrificing intellectual depth — this book presents the basic terms, ideas, and dilemmas of Western politi...
How to Get Things Done without Trying too Hard is the wise and witty antidote to procrastination, the definitive manual for getting more done and the best...
It's a new dawn: how to succeed in Thomas Friedman's new "flat world"! bull; Insights from the world's pre eminent "flat-world" ...
New York Times best-selling author Dr. John C. Maxwell has a message for you, and for today's corporate culture fixated on talent above all else: TALENT IS ...
Why do some companies continue to be successful while others experience difficulties and even failure? In Leading Strategic Change, Eric Flamholtz and Yvonne Ra...
Whether they are senior executives or project team members, Roberto helps readers leverage their team's immense, untapped wisdom to make better decisions an...
Appropriate for courses in Organization Development, this new edition explores the improvement of organizations through planned, systematic, long-range efforts ...
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