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In late 2001, Hewlett-Packard shareholders were divided over a proposed buyout of computer manufacturer Compaq. Carly Fiorina, who'd been appointed HP's...
An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the ...
Out of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean campaign takes off with little or no conventional marketing. How do thes...
Humans are gambling animals—and not just when we invest in the stock market. Every time we take an action—deciding which job applicant to hire, whic...
Word of mouth is an amazingly powerful force but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to ...
An examination of Microsoft's reinvention under the leadership of CEO Steve Ballmer discusses the ways in which the company survived such challenges as a fe...
Documents the achievements of Wal-Mart throughout the past ten years, revealing how the company survived the death of CEO Sam Walton and explaining the strategi...
The definitive biography of an enigmatic business legendAndy Grove, the CEO of Intel during its years of explosive growth, is on the shortlist of America's ...
The best-selling author of Elizabeth I, CEO and Patton on Leadership offers a thought-provoking study of the leadership and management lessons exemplified by Pr...
A controversial analysis of investment banking offers insider information on how banks make money by acting simultaneously for buyers, sellers, and themselves w...
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that ...
If you cut off a spider's head, it dies; if you cut off a starfish's leg it grows a new one, and that leg can grow into an entirely new starfish. Tradit...