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A scintillating introduction to the latest thinking on the brain and the mind by the world's leading expert. Neuroscience can now begin to unlock the key to...
The idea of corporate culture was popularized more than 15 years ago in Terrence Deal and Allan Kennedy's Corporate Cultures: The Rites and Rituals of Corporate...
Organizing for a successful future as if people mattered - an insightful examination of the principles and practices of the best organizations. *Why do director...
Now that consumers are more brand conscious than ever, championing the brand is at the heart of winning business strategies. Nothing is as important if a compan...
The paperback edition of an influential book that demonstrates why nothing is as important as managing the brand if a company is to prosper in today’s ec...
The entrepreneur is the hero of capitalism, the object of envy and admiration, the stuff of commercial legend, the source of new companies, new products and new...
Managers of today seem stuck on single issues or themes in the way they run and plan for their companies. Total Quality Management, Shareholder Value, the Digit...
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive r...
Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So ...
The first book which explains why all companies need to market to women AND teaches them how to do it. Women are now the primary decision makers or significant ...
Hugely successful businessman and bestselling author Mark H. McCormack divulges a wealth of secrets, savvy and hard-headed advice to enable anyone to put themse...
A marketing bible for the Information Age. Cliches such as 'everything is changing' are a commonplace nowadays. Right Side Up shows how this 'everything' reache...