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A scintillating introduction to the latest thinking on the brain and the mind by the world's leading expert. Neuroscience can now begin to unlock the key to...
The Company of the Future argues that we have grossly underestimated the power of communications technologies to change the way businesses behave. This book bol...
Coca-Cola, Disney, Nike and Hewlett Packard all have it: a positive corporate culture that powerfully affects their bottom line. Yet despite its ability to make...
An essential reference and guide on business strategy and the art of strategic thinking - written by some of the most respected experts on strategy. Creating th...
Now that consumers are more brand conscious than ever, championing the brand is at the heart of winning business strategies. Nothing is as important if a compan...
The brand must be at the heart of an organization if it is to succeed, but very often companies fail to understand the importance of this maxim. Based on interv...
To succeed - or even to survive - in today's global economy, companies must refocus and reorganize themselves around their core processes: the end-to-end se...
Turn your ambition into achievement, Your dream into reality- The entrepreneur is the hero of capitalism, the object of envy and admiration, the stuff of commer...
Managers in the West love the idea of the One Right Answer. Their passionate search for this Holy Grail of management explains the famous or infamous procession...
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive r...
This is an inspiring guide to managing creativity in a business environment from the co-founder of one of the most innovative design companies in the world. Dis...
Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product or even your business m...