American power and a pervasive globalization are the central realities of today's world, and the source of its thorniest dilemmas. Yet while America's u...
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won...
Consumers exposed to roughly four thousand marketing messages a day are no longer willing to be part of a passive consumer base, subject to convention...
Roger Martin's tools for conquering the Responsibility Virus:--The Frame ExperimentHelps those already stuck in over- or under-responsibility to arrest thei...
The sheer volume of talk about energy, energy prices, and energy policy on both sides of the political aisle suggests that we must know something about energy. ...
Who better to help us foresee how emerging trends will help shape the agenda for business in the first decade of the twenty-first century than Global Business N...
In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate ...
What does it mean to carry out "good work"? What strategies allow people to maintain moral and ethical standards at a time when market forces wield un...
Drawing on his groundbreaking work on intelligence and creativity, Harvard psychologist Howard Gardner, developer of the theory of Multiple Intelligences, offer...
It is a widely known but little considered fact that Albert Einstein and Kurt Gödel were best friends for the last decade and a half of Einstein's life...
In 2002, George W. Bush famously referred to Iran as a member of the "axis of evil." The fierce rhetoric highlights the persistent antagonism between ...