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Security Analysis: Sixth Edition, Foreword by Warren Buffett is one of the most significant books in the history of financial analysis. The theory on which this...
This book has been written for the introductory courses in corporate finance at the MBA level and for the intermediate courses in many undergraduate programs. S...
Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, b...
Create ads that amaze, attract, amuse, and sell. Ten award-winning ads are scrutinized by "The Copy Chasers", a panel of experts whose cogent analyses...
Specialists from fields as diverse as communications, media, list brokerage, retail and publishing cover changes in retail, financial services and business-to-b...
How many of these soft drinks are still around? Hagar-the-Horrible Cola, Nutrimato, Panda Punch, Sudden Soda, and Yabba Dabba Dew? None. That's because they...
"A must-read for the business leader of today and tomorrow." - John G. O'Neill, Vice President, 3M Canada. "High Performance Sales Organizati...
This text merges four topics - leadership, innovation, strategic planning and ethics - into a single coherent action plan for business decision-makers. It gives...
Winner of the Shingo Prize for Research and Professional Publication, 2009 How can companies perform so well that their industry counterparts are competitors...
A portable treasury of clear, persuasive business communication, this helpful guide for busy professionals takes the pain out of organizing and writing over two...
In this riveting tell-all book, an international technology reporter takes an in-depth and penetrating look at SAP's founders, employees, customers, critics...
Wall Street on Sale is the inside story on how Warren Buffett, John Templeton, and other value investing legends built huge fortunes by never overpaying in the ...