The 'New Realities' of the title refer to the state of government, society and the economy in the USA,Japan,Western Europe,Russia and the Third World.Wi...
The attacks on the World Trade Center and the Pentagon on September 11, 2001 changed the way the world thinks about security. Everyday citizens learned how nati...
Segmentation and marketing mapping are core areas of the marketing syllabus. Dealing with market segmentation, this book features diagrams and market maps. It i...
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural a...
Six sigma is an effective and important management approach particularly used by multinational companies with manufacturing bases in the Asian and Pacific rim.O...
HR Functions are under pressure to transform and deliver greater value to their organisations. The HR transformation agenda involves the effective use of techno...
Improving Changeover Performance is essential reading for managers, engineers and improvement practitioners working in manufacturing industries. It will al...
New and revolutionary ideas and perspectives on the central management issues of tomorrow by "the most important management thinker of our time" (Warr...
The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that ...