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A five-step strategy for turning a commodity into a necessity….When products and services become interchangeable, price becomes the ultimate...
Those who have been lucky enough to have Brian Tracy as their personal coach have transformed their lives and careers, increased their incomes, and dramatically...
In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's str...
In this engaging parable, Jim, a disciplined but uninspired sales manager encounters a street performer and is struck by his ability to engage his audience and ...
The SUN is more than a newspaper. It is, in its own words, a phenomenon - the biggest-selling daily paper in the English language, fascinating 12 million reader...
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won&#...
What would you ask a millionaire entrepreneur if you were sat next to one on a plane? Wouldn't you be curious to know how they managed to create, control and ta...
Charles Babbage, On the Economy of Machinery and Manufactures (1832)- Meredith Belbin, Management Teams: Why They Succeed or Fail (1984) - Warren Bennis & Burt ...
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring†hoax to a coach’s les...
John Kotter's international bestseller Leading Change struck a powerful chord with legions of managers everywhere. It acknowledged the cynicism, pain, and fear ...
In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate...
"I had the privilege of working closely with Marvin and McKinsey for many years. This book makes Marvin come to life and perpetuates him as a role model." -Pet...