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Philip Kotler

Over the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1.0, some practice marketing 2.0 and a few ar...

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David Meerman Scott

The Internet has profoundly changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate throu...

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Watts Wacker

Don’t be afraid of deviants. They just may save your business. In today's challenging and sometimes puzzling business environment, deviance equals ...

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Vineet Nayar

One small idea can ignite a revolution just as a single matchstick can start a fire.One such idea— putting employees first and customers second— spa...

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Devang Kanavia & Tanveer

Best Sellers is a story of two executives in sales and marketing who are going through a tough time with the sales performance of their company, Maxima. They ha...

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Subroto Bagchi

‘Everyone is a salesperson by some measure and selling is not a pushy, winner-take-all, macho act. It is an empathy-led, process-driven, knowledge-intensi...

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Cyrus M Gonda

The World's first ever book on Sales Communication A Comprehensive Guide For Every Salesperson To Keep Customers For Life Each and every one of us is ...

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Al Ries & Jack Trout

The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.

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John Karolefski & Al Heller

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other...

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Paul Nunes & Brian Johnson

This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth. The authors specifi...

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Patricia B Seybold & Mitchell I Kramer

Capitalising on Customers deals with the essentials of CRM and blows away some of the myths, based on the authors’ experience with world’s leading...

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