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Cyrus M Gonda , Kalim Khan

A leaking bucket can retain very little water. Similarly, a leaking organization can retain very few customers. In this book, the authors brilliantly take the a...

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Bradley J Sugars

From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed ...

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David Meerman Scott

The Internet has profoundly changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate throu...

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Watts Wacker

Don’t be afraid of deviants. They just may save your business. In today's challenging and sometimes puzzling business environment, deviance equals ...

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Navi Radjou Jaideep Prabhu & Simone Ahuja

A household word in India, jugaad and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and ...

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Martin Athanas

“This is a great book. It talks more about the practical issues faced by sales people and provides smart solutions that will work in the real world. The c...

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W. Chan Kim

The New York Times bestseller. #1 Wall Street Journal bestseller. Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 millio...

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Al Ries & Jack Trout

The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.

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John Karolefski & Al Heller

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other...

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Paul Nunes & Brian Johnson

This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth. The authors specifi...

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Patricia B Seybold & Mitchell I Kramer

Capitalising on Customers deals with the essentials of CRM and blows away some of the myths, based on the authors’ experience with world’s leading...

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