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A leaking bucket can retain very little water. Similarly, a leaking organization can retain very few customers. In this book, the authors brilliantly take the a...
From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed ...
The Internet has profoundly changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate throu...
Don’t be afraid of deviants. They just may save your business. In today's challenging and sometimes puzzling business environment, deviance equals ...
A household word in India, jugaad and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and ...
“This is a great book. It talks more about the practical issues faced by sales people and provides smart solutions that will work in the real world. The c...
The New York Times bestseller. #1 Wall Street Journal bestseller. Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 millio...
The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.
In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other...
This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth. The authors specifi...
Capitalising on Customers deals with the essentials of CRM and blows away some of the myths, based on the authors’ experience with world’s leading...