Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge t...
Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to prese...
The ultimate guide to customer satisfaction, from the people who understand it better than anyone
For nearly forty years, J. D. Power and Associates has been...
The One Minute Manager meets Yum!,the world's largest restaurant company, in this practical guide to making superlative customer service drive your business...
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense ...
This study demonstrates how attack advertisements win elections. Political adverts cost millions and they now increasingly focus on the opponents weaknesses thr...
One of the biggest problems facing organisations that commission market research is ensuring that they get the research they want and that the research is relev...
In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets winning companies share: instead of turning inward in turbulent tim...
Practical tools and expert advice for professional event planners
Before planning an event, there is much that must be done behind the scenes to make the eve...