Navi Radjou Jaideep Prabhu & Simone Ahuja

A household word in India, jugaad and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and ...

Devang Kanavia & Tanveer

Best Sellers is a story of two executives in sales and marketing who are going through a tough time with the sales performance of their company, Maxima. They ha...

Subroto Bagchi

‘Everyone is a salesperson by some measure and selling is not a pushy, winner-take-all, macho act. It is an empathy-led, process-driven, knowledge-intensi...

Cyrus M Gonda

The World's first ever book on Sales Communication A Comprehensive Guide For Every Salesperson To Keep Customers For Life Each and every one of us is ...

Al Ries & Jack Trout

The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.

Narayan Ramesh

John Karolefski & Al Heller

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other...

Paul Nunes & Brian Johnson

This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth. The authors specifi...

Patricia B Seybold & Mitchell I Kramer

Capitalising on Customers deals with the essentials of CRM and blows away some of the myths, based on the authors’ experience with world’s leading...

Al Golin

To flourish, companies must regain (or build from scratch) the bonds of trust that will encourage the public's confidence. This text offers time-tested strategi...

Robert Gordman

For almost forty years, Robert Gordman has been a successful business leader and consultant. In The Must-Have Customer, Gordman shares the same insights and str...

Kip Gregory

A valuable guide to making technology work for your business Now that the Internet bubble has burst, financial service professionals are looking for more real...