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'The 22 Immutable Laws of Marketing in Asia' brings together three of the world's leading marketing and branding specialists. AI Ries, Jack Trout an...
This title provides a powerful, behavioral-science-based approach to closing sales and building customer loyalty. In today's super-competitive selling envir...
In spite of a competitive and weak retail environment, US retailing giant Target continues to grow. On Target is the first book to profile this successful conte...
The most advanced strategies for tomorrow’s sales managers The new breed of sales manager is expected to lead the sales team in an effort not just to c...
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact f...
In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common - and most damaging - mistakes marketers make, and...
The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process,&q...
Whether their complaints are about customer-proof packaging, a never-ending voice mail loop, or a purchase that doesn't live up to its claims, customers are...
Powerful Proposals gives businesses proven strategies for creating customer-centered documents that outshine the competition every time Powerful Proposals go...
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young h...
From the experts at A. T. Kearney: understanding and leveraging the full, awesome potential of the business–to–business space In this important boo...
In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets winning companies share: instead of turning inward in turbulent tim...