Paul A. Argenti & Janis Forman

This book provides strategies for effectively communicating with all constituencies, external and internal - and boosting corporate reputation and your bottom l...

Michael T. Bosworth & John R. Holland

CustomerCentric SellingTM shows salespersons how to differentiate themselves and their offerings by appealing to customer needs, steering away from making one-w...

Richard Laermer & Mark Simmons

The marketing revolution is here Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need. In this r...

Og Mandino

Each generation produces its "literature of power". This type of writing literally has the power to change the reader's life. In this tradition. In the Greatest...

Harry Beckwith & Christine Clifford Beckwith

Written in a personable and homespun style, YOU, INC. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive bu...

Jeffey Gitomers

Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Bo...

Philip Kotler & Mithileshwar Jha

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide ...

Malcolm Gladwell

THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traf...

Jagdish Sheth & Rajendra Sisodia

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are jus...

Bill Tancer

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to...

Al Ries and Laura Ries

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only q...

Seth Godin

Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new...