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Jeffrey Gitomers

Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. T...

In Circulation

Bill Tancer

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to...

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Davida A Aaker

In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate ho...

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Cyrus M Gonda , Kalim Khan

Positive and healthy customer service experiences will be the life blood of corporate growth and success today. It does not depend which industry you are part o...

In Circulation
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Al Ries and Laura Ries

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today;s insanely crowded marketplace. The only quest...

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Ketan Joshi

New recruits who join the Marketing Department face a strange problem. They learn a lot of concepts - branding, segmentation, positioning, decision trees, compe...

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Seth Godin

Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new...

In Circulation

Seth Godin

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three esse...

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Bradley J Sugars

From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed ...

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Philip Kotler

Over the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1.0, some practice marketing 2.0 and a few ar...

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David Meerman Scott

The Internet has profoundly changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate throu...

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B.Joseph Pine and James.H.Gilmore

Future economic growth lies in the value of experiences and transformations good and services are no longer enough. We are on the threshold, say authors Pine an...

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