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Ron Willingham

“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiat...

In Circulation

Tom Hopkins

Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success...

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Erik Du Plessis

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the d...

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Vineet Nayar

One small idea can ignite a revolution just as a single matchstick can start a fire. One such idea - putting employees first and customers second - sparked a re...

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Neil Rackham

The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selli...

In Circulation


First published in 1936, One Thousand Ways to Make $1000 is the long out-of-print book that Warren Buffett's biographers credit with shaping the legendary i...

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Navi Radjou Jaideep Prabhu & Simone Ahuja

Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear ...

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Paul W. Farris , Neil T. Bendle , Phillip E. Pfeifer

Marketing Metrics, Second Edition, is the definitive guideto today's most valuable marketing metrics. In this thoroughlyupdated and significantly expanded b...

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Tom Parker , Ron J. Lambert

Is That Your Hand in My Pocket? Teaches the secrets of negotiation, addressing the process from the establishment of power to closing a deal. Relationship selli...

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David Yule

This Really Is A Practical Book About The Subtieties Of Selling-A Book To Be Read From Cover To Cover Or To Be Dipped Into To Find A Great Tip For Today'S S...

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Chet Holmes

NEWLY REVISED AND UPDATED The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen m...

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Pradeep Kashyap

Rural markets, for most organizations, both in the public and the private sectors, represented a black box due to the existing knowledge gap in the past. That i...

In Circulation