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T.P.Gopalaswamy

Rural Marketing—Environment, Problems and Strategies, attempts to rectify the lacunae of a near total absence of any comprehensive text on rural marketing...

In Circulation

BOB BURG

What if you could get whatever you want - whenever you want it - and from whomever has it? The Art of Persuasion teaches you how to get what you what when you w...

In Circulation

Blake Masters , Peter Thiel

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you ...

In Circulation

Jack Kinder

The Kinders and Roger Staubach provide you a treasure chest of proven tactics to get instant attention from every prospect, stay in control of the sales process...

In Circulation

Les Giblin

This book talks about the fundamentals of selling- how to sell to people. In a digital age where product knowledge is easily acquired, the art of handling peopl...

In Circulation

Brian Tracy

10 Keys to Success in Selling Double and Triple Sales in Any Market. "The purpose of this book is to give you a series of ideas, methods, strategies and te...

In Circulation

Daniel Goleman , Harvard Business Review

In his defining work on emotional intelligence, bestselling author Daniel Goleman found that it is twice as important as other competencies in determining outst...

In Circulation

W. Chan Kim

The New York Times bestseller. #1 Wall Street Journal bestseller. Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 millio...

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Joe Girard

Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field. "Salesme...

In Circulation

Howard Schultz

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his q...

In Circulation

Seth Godin

The best-selling author of Permission Marketing shares the secrets of creating innovative marketing approaches when traditional ones have stopped working, expla...

In Circulation

Thomas Harris

From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasi...

In Circulation