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Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every ...
"We live in a time of unprecedented market uncertainty, where the order of the day is often disorder," warns author Allan J. Magrath. Breaking through...
“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiat...
Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success...
One small idea can ignite a revolution just as a single matchstick can start a fire.One such idea— putting employees first and customers second— spa...
The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selli...
First published in 1936, One Thousand Ways to Make $1000 is the long out-of-print book that Warren Buffett's biographers credit with shaping the legendary i...
Marketing Metrics, Second Edition, is the definitive guideto today's most valuable marketing metrics. In this thoroughlyupdated and significantly expanded b...
Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying...
Description Rural markets, for most organizations, both in the public andthe private sectors, represented a black box due to the existingknowledge gap in the pa...
Rural Marketing—Environment, Problems and Strategies, attempts to rectify the lacunae of a near total absence of any comprehensive text on rural marketing...