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The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the d...
The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selli...
First published in 1936, One Thousand Ways to Make $1000 is the long out-of-print book that Warren Buffett's biographers credit with shaping the legendary i...
Marketing Metrics, Second Edition, is the definitive guideto today's most valuable marketing metrics. In this thoroughlyupdated and significantly expanded b...
Is That Your Hand in My Pocket? Teaches the secrets of negotiation, addressing the process from the establishment of power to closing a deal. Relationship selli...
NEWLY REVISED AND UPDATED The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen m...
Rural markets, for most organizations, both in the public and the private sectors, represented a black box due to the existing knowledge gap in the past. That i...
Rural Marketing—Environment, Problems and Strategies, attempts to rectify the lacunae of a near total absence of any comprehensive text on rural marketing...
What if you could get whatever you want - whenever you want it - and from whomever has it? The Art of Persuasion teaches you how to get what you what when you w...
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you ...
Make the leap from manager to sales coach today! Sales coaching is a powerful tool. It can forge partnerships, cement relationships, and multiply sales. It can ...
What is the ground reality for a Salesman? Do the various laws, theories, hypotheses, anecdotes and sayings of science, mathematics, literature, engineering, ma...