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Kasturi Rangan

Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined ...

In Circulation

Howard Schultz

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his q...

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Seth Godin

The best-selling author of Permission Marketing shares the secrets of creating innovative marketing approaches when traditional ones have stopped working, expla...

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Thomas Harris

From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasi...

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David Lewis , Darren Bridger

Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what w...

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John Boik

Monster Stocks gives you the expert guidance you need to add the explosive power of breakout stocks to your portfolio. You'll find everything you need to co...

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Bruce G. Resnick , Cheol S. Eun

International Financial Management is written based on two distinct parts: emphasis on the basics and emphasis on a managerial perspective. As capital markets o...

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Wilmshurst MA , Adrian Mackay

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The...

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Eric Siegel

"Mesmerizing & fascinating..." --The Seattle Post-Intelligencer "The Freakonomics of big data." --Stein Kessinger, founding executive of...

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Fred Wiersema , Michael Treacy

Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx absolutely, positively” deliver ...

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Raghu Palat

How to make profits in the stock market . . . steadily and consistently Fundamental analysis is an essential, core skill in an investor's tool-kit for evalu...

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Jay Conrad Levinson

First published in 1983, Jay Levinson's 'Guerrilla Marketing' has become a classic in the field of business, revolutionising marketing for small bus...

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