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Pradeep Kashyap

Description Rural markets, for most organizations, both in the public andthe private sectors, represented a black box due to the existingknowledge gap in the pa...

In Circulation


Rural Marketing—Environment, Problems and Strategies, attempts to rectify the lacunae of a near total absence of any comprehensive text on rural marketing...

In Circulation


What if you could get whatever you want - whenever you want it - and from whomever has it? The Art of Persuasion teaches you how to get what you what when you w...

In Circulation

Jack Kinder

The Kinders and Roger Staubach provide you a treasure chest of proven tactics to get instant attention from every prospect, stay in control of the sales process...

In Circulation

Les Giblin

This book talks about the fundamentals of selling- how to sell to people. In a digital age where product knowledge is easily acquired, the art of handling peopl...

In Circulation

Brian Tracy

10 Keys to Success in Selling Double and Triple Sales in Any Market. "The purpose of this book is to give you a series of ideas, methods, strategies and te...

In Circulation

Daniel Goleman , Harvard Business Review

In his defining work on emotional intelligence, bestselling author Daniel Goleman found that it is twice as important as other competencies in determining outst...

In Circulation

Joe Girard

Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field. "Salesme...

In Circulation

Sam Hill & Glenn Rifkin

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company—makers of...

In Circulation

Drayton Bird

For many years, Commonsense Direct Marketing has enjoyed an unrivalled reputation as 'the authoritative textbook', and latterly as 'a definitive min...

In Circulation

Howard Schultz

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his q...

In Circulation

Thomas Harris

From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasi...

In Circulation