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Paul W. Farris , Neil T. Bendle , Phillip E. Pfeifer

Marketing Metrics, Second Edition, is the definitive guideto today's most valuable marketing metrics. In this thoroughlyupdated and significantly expanded b...

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Chet Holmes

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying...

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Pradeep Kashyap

Description Rural markets, for most organizations, both in the public andthe private sectors, represented a black box due to the existingknowledge gap in the pa...

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Rural Marketing—Environment, Problems and Strategies, attempts to rectify the lacunae of a near total absence of any comprehensive text on rural marketing...

In Circulation


What if you could get whatever you want - whenever you want it - and from whomever has it? The Art of Persuasion teaches you how to get what you what when you w...

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Blake Masters , Peter Thiel

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you ...

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Brian Tracy

10 Keys to Success in Selling Double and Triple Sales in Any Market. "The purpose of this book is to give you a series of ideas, methods, strategies and te...

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Jonah Berger

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mou...

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Daniel Goleman , Harvard Business Review

In his defining work on emotional intelligence, bestselling author Daniel Goleman found that it is twice as important as other competencies in determining outst...

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Francis Alapatt

Finally an eminently readable and friendly book on selling skills from Productivity & Quality Publishers Pvt Ltd and that too by an Indian author. ‘Th...

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Joe Girard

Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field. "Salesme...

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