Paul W. Farris , Neil T. Bendle , Phillip E. Pfeifer

Marketing Metrics, Second Edition, is the definitive guideto today's most valuable marketing metrics. In this thoroughlyupdated and significantly expanded b...

Tom Parker , Ron J. Lambert

Chet Holmes

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying...

Pradeep Kashyap

Description Rural markets, for most organizations, both in the public andthe private sectors, represented a black box due to the existingknowledge gap in the pa...

T.P.Gopalaswamy

Rural Marketing—Environment, Problems and Strategies, attempts to rectify the lacunae of a near total absence of any comprehensive text on rural marketing...

BOB BURG

What if you could get whatever you want - whenever you want it - and from whomever has it? The Art of Persuasion teaches you how to get what you what when you w...

Blake Masters , Peter Thiel

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you ...

Brian Tracy

10 Keys to Success in Selling Double and Triple Sales in Any Market. "The purpose of this book is to give you a series of ideas, methods, strategies and te...

Jonah Berger

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mou...

Daniel Goleman , Harvard Business Review

In his defining work on emotional intelligence, bestselling author Daniel Goleman found that it is twice as important as other competencies in determining outst...

Francis Alapatt

Finally an eminently readable and friendly book on selling skills from Productivity & Quality Publishers Pvt Ltd and that too by an Indian author. ‘Th...

Joe Girard

Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field. "Salesme...