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Jonah Berger

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mou...

In Circulation

Cyrus M Gonda

Organisations today perform hundreds of activities, but of these hundreds of activities, there is only one activity that generates revenue and that is the activ...

In Circulation

Subroto Bagchi

What does it take to get your sales pitch absolutely right?Why does the power of persuasion rank higher than the power to convince?How can you distinguish real ...

In Circulation

Cyrus M Gonda

The World's first ever book on Sales Communication A Comprehensive Guide For Every Salesperson To Keep Customers For Life Each and every one of us is ...

In Circulation
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Daniel Goleman , Harvard Business Review

In his defining work on emotional intelligence, bestselling author Daniel Goleman found that it is twice as important as other competencies in determining outst...

In Circulation

Theodore Tyssen

Salespeople are self-determined, self-motivated, and self-reliant. Creating a high performance team out of independent-minded reps is challenge enough for an ex...

In Circulation

Joe Girard

Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field. "Salesme...

In Circulation

Kasturi Rangan

Most distribution channels are outdated and unwieldy, serving neither customers nor channel partners adequately. Despite new technologies that have streamlined ...

In Circulation

Howard Schultz

In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing th...

In Circulation

Seth Godin

In today's business world, building a brand that outperforms the rest is often a tedious task. When the marketers are fed up with the traditional marketing ...

In Circulation

Johny K. Johansson & Ikujiro Nonaka

By now, the scenario is familiar. Domestic competition in a volatile market has cooled off, with a pecking order established and shares firmly in place. Suddenl...

In Circulation

Rick Greenwald

The technical sales professional fills a valuable role in the sales cycle of a software product. This book discusses how technical sales is different from gener...

In Circulation