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Adam Morgan

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The...

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Jack Trout , Al Ries

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic commu...

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Thomas F. Wallace

SALES & OPERATIONS PLANNING - 2nd EDITION The best-selling book on Sales & Operations Planning is now even better, with new material on: S&OP ...

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Katherine Burton

"Hedge Hunters offers a rare look at the hedge fund industry's top performers and introduces the most talented up-and-coming or undiscovered managers, ...

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Jeffrey Gitomers

Since its initial publication in 1994, Morrow's hardcover edition of Jeffrey Gitomer's THE SALES BIBLE has sold over 117,000 copies, and another 100,000...

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Philip Kotler

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies...

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Arindam Chaudhuri

CULT is a book for all existing and aspiring CEOs who face constant challenges in the rapidly evolving and cut-throat business world of this time and era. Busin...

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Kaj Storbacka

To develop the long-term relationships necessary to survive the intense global competition of the modern era, businesses must strive to meet customers needs as ...

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Buck Rodgers

IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50...

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Seth Godin

Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and ins...

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