Jack Trout , Al Ries

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic commu...

Brian Halligan , Dharmesh Shah

Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold–calling, email blasts, adve...

Katherine Burton

"Hedge Hunters offers a rare look at the hedge fund industry's top performers and introduces the most talented up-and-coming or undiscovered managers, ...

Philip Kotler

Market Your Way to Growth: 8 Ways to Win-Wiley-Philip Kotler, Milton Kotler-2013-EDN-1

Harvard Business Review

Marketers today face growing expectations, but face the same basic questions: how can you offer customers what they really want? Is your brand strong enough to ...

Arindam Chaudhuri

CULT is a book for all existing and aspiring CEOs who face constant challenges in the rapidly evolving and cut-throat business world of this time and era. Busin...

Kaj Storbacka

To develop the long-term relationships necessary to survive the intense global competition of the modern era, businesses must strive to meet customers needs as ...

Nimesh Mehta

All sale proceeds of this book are donated to NGO - Meri Zimmedari Foundation I believe everyone is in Sales. Irrespective of the title, position or profession ...

Dr. Ujjawal Patni

Michael Griego

Whether you are a professional salesperson, senior executive, consultant, venture capitalist, engineer, entrepreneur or aspiring up-and-comer, you should know t...

Seth Godin

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, ...