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Joanna Blythman

An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture. Did you kn...

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Leonard M Lodish & Howard L Morgan

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against c...

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Phil Lempert

Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? ...

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Robert Spector & Patrick McCarthy

First published in 1995, The Nordstrom Way is a classic guide to great customer service. This new book replaces The Nordstrom Way with an ev...

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Nancy Vonk & Janet Kestin

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a y...

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Stephen Brown

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. aeo Based on the article "Tor...

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Friedman & Furey

Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry playe...

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Cyrus M Gonda , Kalim Khan

Positive and healthy customer service experiences will be the life blood of corporate growth and success today. It does not depend which industry you are part o...

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  Available

Jack Trout

This book could upset a lot of people. This is the first book to state the obvious. Marketing is a mess. Marketing guru Jack Trout intends to make a lot of peop...

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Allan J Magrath

"We live in a time of unprecedented market uncertainty, where the order of the day is often disorder," warns author Allan J. Magrath. Breaking through...

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Cyrus M Gonda , Kalim Khan

A leaking bucket can retain very little water. Similarly, a leaking organization can retain very few customers. In this book, The authors brilliantly take the a...

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  Available

Bradley J Sugars

From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed ...

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