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Jagdish Sheth & Rajendra Sisodia

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are jus...

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Joanna Blythman

An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture. Did you kn...

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Phil Lempert

Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? ...

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Robert Spector & Patrick McCarthy

First published in 1995, The Nordstrom Way is a classic guide to great customer service. This new book replaces The Nordstrom Way with an ev...

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Nancy Vonk & Janet Kestin

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a y...

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Stephen Brown

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. aeo Based on the article "Tor...

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Friedman & Furey

Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry playe...

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Cyrus M Gonda , Kalim Khan

Positive and healthy customer service experiences will be the life blood of corporate growth and success today. It does not depend which industry you are part o...

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  Available

Jacky Tai Wilson Chew

Killer Differentiators will show you how to differentiate any brand in any market, with 13 strategies that all successful brands use to get to the top. And thes...

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Allan J Magrath

"We live in a time of unprecedented market uncertainty, where the order of the day is often disorder," warns author Allan J. Magrath. Breaking through...

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Cyrus M Gonda , Kalim Khan

A leaking bucket can retain very little water. Similarly, a leaking organization can retain very few customers. In this book, The authors brilliantly take the a...

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  Available

Bradley J Sugars

From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed ...

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