An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture.
Did you kn...
Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against c...
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a y...
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. aeo Based on the article "Tor...
Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry playe...
Positive and healthy customer service experiences will be the life blood of corporate growth and success today. It does not depend which industry you are part o...
This book could upset a lot of people. This is the first book to state the obvious. Marketing is a mess. Marketing guru Jack Trout intends to make a lot of peop...
"We live in a time of unprecedented market uncertainty, where the order of the day is often disorder," warns author Allan J. Magrath. Breaking through...
A leaking bucket can retain very little water. Similarly, a leaking organization can retain very few customers. In this book, The authors brilliantly take the a...
From the international go-to guys in small business know-how:
Your source for the strategies, skills and confidence every business owner needs to succeed
...