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David G Pugh & Terry R Bacon

Powerful Proposals gives businesses proven strategies for creating customer-centered documents that outshine the competition every time Powerful Proposals goes...

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David Ogilvy

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogil...

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Mike Moriarty & Bruce Klassen

From the experts at A. T. Kearney: understanding and leveraging the full, awesome potential of the business–to–business space In this important ...

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John Zagula & Richard Tong

Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge t...

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Michael Silverstein

A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem i...

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Jack Trout

By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the consumer's mind.

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Chris Zook

This book provides proven approaches and guidance on how and when to use them-for achieving profitable growth away from your core business. Now, in "Beyond the ...

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Justin Kirby & Paul Marsden

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge ...

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Malcolm Mcdonald & Ian Dunbar

Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities fro...

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Chris Denove & James D. Power Iv

For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what ...

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Ken Blanchard , Jim Ballard

Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact...

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Al Ries

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach...

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