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Jack Mitchell

Revised and updated for the first time--here is the 200,000-copy staple, praised by Warren Buffett as "a gem... I wish everyone at Berkshire would follow [Jack ...

Available

Geoffrey A Moore

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and ...

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James Mac Hulbert & Noel Capon

A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Why are some companies able to...

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Daniel Nissanoff

Predicts a near-future massive growth of new online auction-based stores similar to eBay that will transform the American household into an "auction culture" th...

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Jim Pancero

The sales manager's step-by-step guide to better team performance As an experienced sales manager, how do you improve your team's performance? Which selling ski...

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Harvard Business Review

PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour....

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Victor R Buzzotta & Robert E Lefton

This title provides a powerful, behavioral-science-based approach to closing sales and building customer loyalty. In today's super-competitive selling environme...

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Blair Singer

Bearing the brand name of bestselling Rich Dad, Poor Dad, SALESDOGS reveals how knowing the characteristics and interactions of the five basic 'breeds' of peopl...

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Michale R Solomon

Consumers no longer simply "buy stuff" - they forge their entire identities around a carefully selected set of brands. Consequently, they must become active par...

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Mark Stevens

“Your marketing sucks . . .” What in the world does Mark Stevens mean? For starters, let’s take spending camouflaged as marketing. Eve...

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Greg Stielstra

How the marketing system that helped spark a bestselling customer revolution in the Christian marketplace can fuel the success of any business--by speaking to t...

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Stephene E Heiman & Diane Sanchez

The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process,&q...

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