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Diana Lasalle & Terry A Britton

Whether their complaints are about customer-proof packaging, a never-ending voice mail loop, or a purchase that doesn't live up to its claims, customers are con...

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David G Pugh & Terry R Bacon

Powerful Proposals gives businesses proven strategies for creating customer-centered documents that outshine the competition every time Powerful Proposals goes...

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David Ogilvy

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogil...

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Richard Whiteley & Diane Hessan

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets winning companies share: instead of turning inward in turbulent tim...

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Jack Trout

By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the consumer's mind.

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Chris Zook

This book provides proven approaches and guidance on how and when to use them-for achieving profitable growth away from your core business. Now, in "Beyond the ...

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Justin Kirby & Paul Marsden

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge ...

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Malcolm Mcdonald & Ian Dunbar

Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities fro...

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Chris Denove & James D. Power Iv

For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what ...

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Al Ries

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach...

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Eeliot Ettenberg

In this eye-opening and thought-provoking book, Ettenberg shows us how to navigate the rubble of the new economy with our profits, our brands, and our sanity in...

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Ben Midgley and Dale Midgley

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father–and–son team Dale and Ben Midgley show manage...

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