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Michael Silverstein

A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem i...

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Jack Trout

By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the consumer's mind.

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Chris Zook

This book provides proven approaches and guidance on how and when to use them-for achieving profitable growth away from your core business. Now, in "Beyond the ...

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Justin Kirby & Paul Marsden

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge ...

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Malcolm Mcdonald & Ian Dunbar

Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities fro...

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Ken Blanchard , Jim Ballard

Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact...

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Al Ries

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach...

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Eeliot Ettenberg

In this eye-opening and thought-provoking book, Ettenberg shows us how to navigate the rubble of the new economy with our profits, our brands, and our sanity in...

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Ben Midgley and Dale Midgley

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father–and–son team Dale and Ben Midgley show manage...

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Stephen Ansolabehere & Shanto Iyengar

This study demonstrates how attack advertisements win elections. Political adverts cost millions and they now increasingly focus on the opponents weaknesses thr...

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Richard Whiteley & Diane Hessan

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth....

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Ray Pelletier

Practical strategies for better customer service based on the principles of servant--leadership Individuals in the workforce and the clients they serve are the ...

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