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Jessie Paul

As the real and virtual worlds have fused seamlessly, the playing field for businesses has been leveled, enabling the marketing and delivery of products from an...

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Jerry Della Femina

In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensat...

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Akhil Marfatia

Win For Life.......The whole world loves a winner. Winners tread in the stratospheric realms and all the fame and fortune seem to gravitate to them. This winnin...

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Frederick Newell

In 2001 the nuber of firms engaging in e-commerce is expected to sky rocket from 600,000 to 2.5 million with more than half a billion people expected to be usin...

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Vineet Nayar

One small idea can ignite a revolution just as a single matchstick can start a fire. One such idea - putting employees first and customers second - sparked a re...

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C.K.Prahalad

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such a...

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Ryan Mathews , Watts Wacker

“As usual these two future-finders have their fi ngers on the pulse of what’s happening--and what we need to know about. In every business, in every...

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Allison Saget

Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event-from webinars, tradeshows, product launches, and ...

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Devang Kanavia & Tanveer

Best Sellers is a story of two executives in sales and marketing who are going through a tough time with the sales performance of their company, Maxima. They ha...

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Jack Kinder

The Kinders and Roger Staubach provide you a treasure chest of proven tactics to get instant attention from every prospect, stay in control of the sales process...

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Les Giblin

This book talks about the fundamentals of selling- how to sell to people. In a digital age where product knowledge is easily acquired, the art of handling peopl...

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