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Harish Bhat

‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to kno...

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Subroto Bagchi

What does it take to get your sales pitch absolutely right?Why does the power of persuasion rank higher than the power to convince?How can you distinguish real ...

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Martin Athanas

More than fifty million people engage in sales around the world selling products, services, ideas and all sorts of stuff. Studies reveal that 80% of salespeople...

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W. Chan Kim

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W....

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Francis Alapatt

Finally an eminently readable and friendly book on selling skills from Productivity & Quality Publishers Pvt Ltd and that too by an Indian author. ‘Th...

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Richard Hession

Great salespeople are always in demand. To join the ranks of these respected high earners. You've chosen a great place to start. This essential book reveals...

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Kevin J. Clancy & Marianne Wolf

Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions ...

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Don E Schultz & Stanley Tannenbaum

Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, b...

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Sam Hill & Glenn Rifkin

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company—makers of...

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David H. Sandler

A guide to the Sandler system of sales uses examples of successful and unsuccessful sales to illustrate Sandler's ideas on turning ordinary salespeople into...

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Guy Kawasaki

Offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive

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Drayton Bird

For many years, Commonsense Direct Marketing has enjoyed an unrivalled reputation as 'the authoritative textbook', and latterly as 'a definitive min...

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