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Friedman & Furey

'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield ...

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Cyrus M Gonda , Kalim Khan

Positive and healthy customer service experiences will be the life blood of corporate growth and success today. It does not depend which industry you are part o...

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Ketan Joshi

New recruits who join the Marketing Department face a strange problem. They learn a lot of concepts - branding, segmentation, positioning, decision trees, compe...

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Seth Godin

Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every ...

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Allan J Magrath

"We live in a time of unprecedented market uncertainty, where the order of the day is often disorder," warns author Allan J. Magrath. Breaking through...

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Philip Kotler

Over the years, marketing has mutated through three stages. Many of today's marketers still practice marketing 1.0, some practice marketing 2.0 and a few ar...

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Don Sexton

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B.Joseph Pine and James.H.Gilmore

Future economic growth lies in the value of experiences and transformations good and services are no longer enough. We are on the threshold, say authors Pine an...

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Dean Lindsay

You can't achieve your best without learning the all-important art of connecting. Filled with fresh insights and practical tips on building meaningful win-w...

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Seth Godin

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is...

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Jessie Paul

  "...An important value addition to the body of knowledge in global brand creation..." N. R. Narayana Murthy, Chairman and Chief Mentor, I...

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Jerry Della Femina

In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensat...

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