What does it take to get your sales pitch absolutely right?Why does the power of persuasion rank higher than the power to convince?How can you distinguish real ...
More than fifty million people engage in sales around the world selling products, services, ideas and all sorts of stuff. Studies reveal that 80% of salespeople...
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W....
Finally an eminently readable and friendly book on selling skills from Productivity & Quality Publishers Pvt Ltd and that too by an Indian author. ‘Th...
Great salespeople are always in demand. To join the ranks of these respected high earners. You've chosen a great place to start. This essential book reveals...
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions ...
Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, b...
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company—makers of...
A guide to the Sandler system of sales uses examples of successful and unsuccessful sales to illustrate Sandler's ideas on turning ordinary salespeople into...
For many years, Commonsense Direct Marketing has enjoyed an unrivalled reputation as 'the authoritative textbook', and latterly as 'a definitive min...