Consumers are bombarded with thousands of marketing messages everyday telling them what they should do, where they should go and what they should buy. With this...
In today's business world, building a brand that outperforms the rest is often a tedious task. When the marketers are fed up with the traditional marketing ...
Turn Yourself and Your Business Into a Marketing Machine!
To act and succeed like a marketer, you must first think like one. When you do, marketing becomes r...
By now, the scenario is familiar. Domestic competition in a volatile market has cooled off, with a pecking order established and shares firmly in place. Suddenl...
From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasi...
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researc...
This guide to the art and science of direct marketing now includes information on Internet Marketing, increased coverage of Telemarketing, Database Marketing, I...
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in ...
In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is ...
Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of busin...