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Ros Jay , Andrew Whitaker & Richard Perry

Consumers are bombarded with thousands of marketing messages everyday telling them what they should do, where they should go and what they should buy. With this...

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Seth Godin

In today's business world, building a brand that outperforms the rest is often a tedious task. When the marketers are fed up with the traditional marketing ...

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Lauron Sonnier

Turn Yourself and Your Business Into a Marketing Machine! To act and succeed like a marketer, you must first think like one. When you do, marketing becomes r...

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Wendy Phillips

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Johny K. Johansson & Ikujiro Nonaka

By now, the scenario is familiar. Domestic competition in a volatile market has cooled off, with a pecking order established and shares firmly in place. Suddenl...

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Thomas Harris

From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasi...

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Paul W Farris

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researc...

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Edward L Nash

This guide to the art and science of direct marketing now includes information on Internet Marketing, increased coverage of Telemarketing, Database Marketing, I...

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Stephen Diorio

The dizzying barrage of new marketing technologies is leading to confusion, the rule of “hype,” and bad marketing investments and decisions. Be...

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Philip Kotler , Hermawan Kartajaya & Hermawan Kartaj

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in ...

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Robin Lewis

In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is ...

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Martha Rogers

Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of busin...

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