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Adrian Slywotzky and David J Morrison

Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing pr...


Peter F Drucker

The 'New Realities' of the title refer to the state of government, society and the economy in the USA,Japan,Western Europe,Russia and the Third World.Wi...


David A Aaker & Erich Joachimsthaler

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies...


Michael Hugos

This book is organized and laid out to provide information in quickly understandable chapters and in sections within chapters. Each chapter stands on its own an...


Harry Paul , John Christensen , Stephen C. Lundin

It's a rainy day in Seattle, and on the third floor of First Guarantee Financial, people have stopped believing they can make a difference. To new manager M...


Al Ries and Laura Ries

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutio...


Martin Lindstrom

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world'...


V Raghunathan

Raghunathan writes really well there are rare instances where a reviewer thinks, I wish I could write like that. This is one of those rare instances Bibek Debro...


Harvard Business Review

The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competiti...


Alvin Toffler

Alvin Toffler’s Future Shock and The Third Wave are among the most influential books of our time. Now, in Powershift, he bri...


Tim Harford

Who makes most money from the demand for cappuccinos early in the morning at Waterloo Station? Why is it impossible to get a foot on the property ladder? How do...


Alvin and Heidi Toffler

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about per...