Patrick Forsyth

Getting your message across on paper, and presenting a proposal in a clear and persuasive form are essential skills for any business person. This book provides ...

Ros Taylor

Offers clear, pragmatic advice on how to change everyday behaviour in a positive way to improve relationships both personally and in the workplace. The book pro...

Mike Green

Given the explosive rate of change affecting all organizations, managers now more than ever need a reliable and rigorous guide to managing change better. Change...

J N Kapferer

Adopted by leading international business schools. MBA programmes and marketing practitioners alike. The New Strategic Brand Management is simply the reference ...