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THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traf...
In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the go...
The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process,&q...
Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact...
Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event ...
In this book marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. The search for any marketing strategy is the search for ...
Killer Differentiators will show you how to differentiate any brand in any market, with 13 strategies that all successful brands use to get to the top. And thes...
A leaking bucket can retain very little water. Similarly, a leaking organization can retain very few customers. In this book, the authors brilliantly take the a...
From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed ...
The Internet has profoundly changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate throu...
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is...