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The World's first ever book on Sales Communication A Comprehensive Guide For Every Salesperson To Keep Customers For Life Each and every one of us is ...
A household word in India, jugaad and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and ...
“This is a great book. It talks more about the practical issues faced by sales people and provides smart solutions that will work in the real world. The c...
To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others is a business strategy and psychology book by Daniel H. Pink. The ...
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young...
In this book marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. The search for any marketing strategy is the search for ...
A leaking bucket can retain very little water. Similarly, a leaking organization can retain very few customers. In this book, the authors brilliantly take the a...
Don’t be afraid of deviants. They just may save your business. In today's challenging and sometimes puzzling business environment, deviance equals ...
One small idea can ignite a revolution just as a single matchstick can start a fire.One such idea— putting employees first and customers second— spa...
The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.
This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth. The authors specifi...