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Cyrus M Gonda

The World's first ever book on Sales Communication A Comprehensive Guide For Every Salesperson To Keep Customers For Life Each and every one of us is ...

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Navi Radjou Jaideep Prabhu & Simone Ahuja

A household word in India, jugaad and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and ...

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Martin Athanas

“This is a great book. It talks more about the practical issues faced by sales people and provides smart solutions that will work in the real world. The c...

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Daniel H. Pink

To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others is a business strategy and psychology book by Daniel H. Pink. The ...

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Nancy Vonk & Janet Kestin

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young...

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Jack Trout

In this book marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. The search for any marketing strategy is the search for ...

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Cyrus M Gonda , Kalim Khan

A leaking bucket can retain very little water. Similarly, a leaking organization can retain very few customers. In this book, the authors brilliantly take the a...

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Watts Wacker

Don’t be afraid of deviants. They just may save your business. In today's challenging and sometimes puzzling business environment, deviance equals ...

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Vineet Nayar

One small idea can ignite a revolution just as a single matchstick can start a fire.One such idea— putting employees first and customers second— spa...

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Al Ries & Jack Trout

The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.

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Paul Nunes & Brian Johnson

This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth. The authors specifi...

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