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The World's first ever book on Sales Communication A Comprehensive Guide For Every Salesperson To Keep Customers For Life Each and every one of us is ...
Businessworld???s guide for marketers, The Marketing Whitebook 2010-2011 presents the latest data on spending patterns and consumer behavior in India. Anchored ...
What does it take to get your sales pitch absolutely right?Why does the power of persuasion rank higher than the power to convince?How can you distinguish real ...
We're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more mone...
Capitalising on Customers deals with the essentials of CRM and blows away some of the myths, based on the authors’ experience with world’s leading c...
A valuable guide to making technology work for your business Now that the Internet bubble has burst, financial service professionals are looking for more r...
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works m...
Word of mouth is an amazingly powerful force but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to ...
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, w...
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with ...
Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies...
Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of busin...