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The World's first ever book on Sales Communication A Comprehensive Guide For Every Salesperson To Keep Customers For Life Each and every one of us is ...
THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traf...
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is...
One small idea can ignite a revolution just as a single matchstick can start a fire.One such idea— putting employees first and customers second— spa...
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young...
In this book marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. The search for any marketing strategy is the search for ...
From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed ...
Don’t be afraid of deviants. They just may save your business. In today's challenging and sometimes puzzling business environment, deviance equals ...
A household word in India, jugaad and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and ...
Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying...
“This is a great book. It talks more about the practical issues faced by sales people and provides smart solutions that will work in the real world. The c...
The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.