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Navi Radjou Jaideep Prabhu & Simone Ahuja

A household word in India, jugaad and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and ...

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Cyrus M Gonda

The World's first ever book on Sales Communication A Comprehensive Guide For Every Salesperson To Keep Customers For Life Each and every one of us is ...

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Daniel H. Pink

To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others is a business strategy and psychology book by Daniel H. Pink. The ...

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Philip Kotler

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win a...

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Al Ries and Laura Ries

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with p...

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Luke Sullivan

In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the go...

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David G Pugh & Terry R Bacon

Powerful Proposals gives businesses proven strategies for creating customer-centered documents that outshine the competition every time Powerful Proposals goes...

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David Ogilvy

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising i...

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Mike Moriarty & Bruce Klassen

From the experts at A. T. Kearney: understanding and leveraging the full, awesome potential of the business–to–business space In this important ...

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Ken Blanchard , Jim Ballard

Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact...

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Judy Allen

Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event ...

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