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Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young...
This book talks about the importance of differentiation in building up a business's brand: What is differentiation all about? Why is it so difficult to differen...
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is...
In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other...
To flourish, companies must regain (or build from scratch) the bonds of trust that will encourage the public's confidence. This text offers time-tested strategi...
A valuable guide to making technology work for your business Now that the Internet bubble has burst, financial service professionals are looking for more real...
Text offers insights on today's newly powerful business and communication model using the IMC approach. Shows how to focus on identifying the right customers, d...
These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works m...
Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done....
Revised and updated for the first time--here is the 200,000-copy staple, praised by Warren Buffett as "a gem... I wish everyone at Berkshire would follow [Jack ...
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and ...
Predicts a near-future massive growth of new online auction-based stores similar to eBay that will transform the American household into an "auction culture" th...