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The World's first ever book on Sales Communication A Comprehensive Guide For Every Salesperson To Keep Customers For Life Each and every one of us is ...
THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traf...
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you ...
One small idea can ignite a revolution just as a single matchstick can start a fire.One such idea— putting employees first and customers second— spa...
In today's competitive,customer-driven world,marketing is everyone?s job-whether you work in manufacturing or sales,management or engineering.This hands-on guid...
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win a...
In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the go...
From the experts at A. T. Kearney: understanding and leveraging the full, awesome potential of the business–to–business space In this important ...
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young...
Killer Differentiators will show you how to differentiate any brand in any market, with 13 strategies that all successful brands use to get to the top. And thes...
A leaking bucket can retain very little water. Similarly, a leaking organization can retain very few customers. In this book, the authors brilliantly take the a...
From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed ...