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Daniel H. Pink

To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others is a business strategy and psychology book by Daniel H. Pink. The ...

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Philip Kotler

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win a...

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Al Ries and Laura Ries

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with p...

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Stephene E Heiman & Diane Sanchez

The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process,&q...

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David G Pugh & Terry R Bacon

Powerful Proposals gives businesses proven strategies for creating customer-centered documents that outshine the competition every time Powerful Proposals goes...

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Mike Moriarty & Bruce Klassen

From the experts at A. T. Kearney: understanding and leveraging the full, awesome potential of the business–to–business space In this important ...

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Judy Allen

Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event ...

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Malcolm Gladwell

THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traf...

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Nancy Vonk & Janet Kestin

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young...

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Jack Trout

In this book marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. The search for any marketing strategy is the search for ...

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Jacky Tai Wilson Chew

Killer Differentiators will show you how to differentiate any brand in any market, with 13 strategies that all successful brands use to get to the top. And thes...

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