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Malcolm Gladwell

THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traf...

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Luke Sullivan

In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the go...

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Stephene E Heiman & Diane Sanchez

The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process,&q...

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Ken Blanchard , Jim Ballard

Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact...

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Judy Allen

Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event ...

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Jack Trout

In this book marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. The search for any marketing strategy is the search for ...

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Jacky Tai Wilson Chew

Killer Differentiators will show you how to differentiate any brand in any market, with 13 strategies that all successful brands use to get to the top. And thes...

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Cyrus M Gonda , Kalim Khan

A leaking bucket can retain very little water. Similarly, a leaking organization can retain very few customers. In this book, the authors brilliantly take the a...

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Bradley J Sugars

From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed ...

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David Meerman Scott

The Internet has profoundly changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate throu...

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Seth Godin

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is...

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