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Cyrus M Gonda

The World's first ever book on Sales Communication A Comprehensive Guide For Every Salesperson To Keep Customers For Life Each and every one of us is ...

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Malcolm Gladwell

THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traf...

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Seth Godin

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is...

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Vineet Nayar

One small idea can ignite a revolution just as a single matchstick can start a fire.One such idea— putting employees first and customers second— spa...

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Nancy Vonk & Janet Kestin

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young...

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Jack Trout

In this book marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. The search for any marketing strategy is the search for ...

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Bradley J Sugars

From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to succeed ...

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Watts Wacker

Don’t be afraid of deviants. They just may save your business. In today's challenging and sometimes puzzling business environment, deviance equals ...

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Navi Radjou Jaideep Prabhu & Simone Ahuja

A household word in India, jugaad and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and ...

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Chet Holmes

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying...

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Martin Athanas

“This is a great book. It talks more about the practical issues faced by sales people and provides smart solutions that will work in the real world. The c...

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Al Ries & Jack Trout

The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.

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