Grapevine: The New Art Of Word- Of- Mouth Marketing

Dave Balter & John Butman


Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done. As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it. In Grapevine, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”
Language English
ISBN-10 1-59184-110-0
No of pages 214
Book Publisher Penguin Books
Published Date 30 Nov -0001

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Author : Dave Balter & John Butman

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