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CUSTOMERS. COM shows how to use the Internet to keep customers, increase sales, and improve profits. Everyone knows the prediction- the Internet will change the...
Kevin Liles' meteoric climb from street kid to unpaid intern at Def Jam Records to executive vice president of the Warner Music Group is far more than a rags-to...
Since the invention of double-entry bookkeeping, managers have judged a company's worth by sales and profits. Now Richard Schonberger exposes the fallacies of t...
Project management has become an area of interest in all types of organisation and the skills required are recognised as highly desirable at all levels. The rol...
In The Death of Distance, veteran journalist Frances Cairncross presented a disturbingly accurate vision of how new communications technologies would change our...
The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants li...
The Web is an exciting but unstable place to do business. The potential rewards are high but so are the risks and the effective management of these risks "onlin...
Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where co...
Enhance the digital security knowledge--base within any organization In todaya s competitive business environment, information and information technology have b...
Hugely successful businessman and bestselling author Mark H. McCormack divulges a wealth of secrets, savvy and hard-headed advice to enable anyone to put themse...
This work helps you protect and maximize your company's digital assets. Security is a critical concern for every company, organization, and institution, regardl...
Praise for The Art & Science of Technology Transfer "Phyl Speser's personality comes across in the text-complicated, intrigued, highly rational, insightful, ric...