Patricia B.Seybold & Ronni T Marshak

CUSTOMERS. COM shows how to use the Internet to keep customers, increase sales, and improve profits. Everyone knows the prediction- the Internet will change the...

Michael A Cusumano

The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like I...

Adam Jolly

The Web is an exciting but unstable place to do business. The potential rewards are high but so are the risks and the effective management of these risks "onlin...

Jan Babiak & John Butters

Enhance the digital security knowledge--base within any organization In todaya s competitive business environment, information and information technology have b...

Harvard Business Review

From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business ...

Dick Smith & Jerry Blakeslee

Real executives talk about how Six Sigma changed their organizations for the better Backed by the real–world experience of executives who successfully ...

Kevin Liles & Samantha Marshall

Kevin Liles' meteoric climb from street kid to unpaid intern at Def Jam Records to executive vice president of the Warner Music Group is far more than a rags-to...

Phyllis L Speser

Praise for The Art & Science of Technology Transfer "Phyl Speser's personality comes across in the text-complicated, intrigued, highly rational, insightful, ric...

Bill Carter

In the executive offices of the four major networks, sweeping changes are taking place and billions of dollars are at stake. Now Bill Carter, bestselling author...

Eliyahu M Goldratt

Critical Chain, a gripping past-packed business novel, does for Project Management what Eli Goldratt's other novels have done for Production and Marketing. Dr. ...

Michael Dertouzos

The author of What Will Be argues that the next hi-tech revolution will make computers more "human-centered" in the future as technology moves away from machine...

Gregory G Dess Joseph C Picken

If companies don't want to be devoured by the lions in today's knowledge-driven, competitive business arena, they must do two things -- develop and retort the "...