Daniel H. Pink
To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others is a business strategy and psychology book by Daniel H. Pink.
The book talks about how every day, millions of people make their living by convincing other people to buy something. They sell aeroplanes to airline companies, automobiles to drivers and oil shares to sheiks.
Some people work in big offices and others at small desks but most people who are involved in these transactions are exactly like the average reader. Each and every human being spends time trying to persuade someone else to spend an arbitrary amount of their resources such as money, time and attention. Nobody sees that this is happening most of the time.
Some interesting instances that the book highlights are parents bargaining with their children on the right time to go to bed or people selling their spouses or partners on household chores like mowing the lawn. People go online in huge numbers to sell themselves on social networks. In this book, Pink explains new and easy ways in which readers can all enhance their sales skills in each sphere of their lives. It identifies the four vital skills and three individual qualities that are necessary to motivate people. It relies on science and analysis rather than platitudes and exaggeration. The author builds on his own sales experience and uses the profiles of some of the world's best salespeople as examples to make readers reflect on their own sales skills.
To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others was published by Canongate Books Ltd in 2013. This is the Export and Airside edition and is available in paperback.
Author : Daniel H. Pink
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