The World Is Flat.

Thomas L Friedman



The beginning of the twenty-first century will be remembered, Friedman argues, not for military conflicts or political events, but for a whole new age of globalization “ a ˜flattening™ of the world. The explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal “ and competitor “ of the other.

The rules of the game have changed forever “ but does this ˜death of distance™, which requires us all to run faster in order to stay in the same place, mean the world has got too small and too flat too fast for us to adjust? Friedman brilliantly demystifies the exciting, often bewildering, global scene unfolding before our eyes, one which we sense but barely yet understand. The World is Flat is the most timely and essential update on globalization, its successes and its discontents, powerfully illuminated by a world-class writer.

In his new chapters: 'If It's Not Happening, It's Because You're Not Doing It' and 'What Happens When We All Have Dog's Hearing?' the author explores both the benefits and disadvantages of the very latest developments in global communication. The emergent popularity of blogging, pod-casting, YouTube and MySpace enable the modern world citizen to broadcast their views to a potential audience of billions, and the proliferation of Internet access to even the poorest communities gives everyone who wants to the tools to address issues of social injustice and inequality.

On the other hand the technology that seems to improve communication on a global scale causes it to deteriorate on a local scale. Identifying ours as 'The Age of Interruption', Friedman discusses the annoyance and dangers of BlackBerrys in meeting rooms, hands-free kits in conversation and using a phone or iPod whilst driving. In an age when we are always 'connected' via email or mobile phone how can we hope to concentrate on one thing without interruption? As expected the author has revitalised this new edition of The World Is Flat with timely insights into the nature of our flat world.

What will you learn from this book

  1. Flattening of the World:

    • Friedman argues that advances in technology and communication have "flattened" the world, making it more interconnected and leveling the playing field for individuals and businesses globally.
  2. Globalization and Outsourcing:

    • The book explores the phenomenon of outsourcing and how companies are leveraging global talent and resources to increase efficiency and reduce costs.
  3. Information Technology as a Driver:

    • Friedman highlights the role of information technology, especially the internet, in connecting people, businesses, and ideas across the world, facilitating a more interconnected global economy.
  4. Rise of Emerging Markets:

    • Friedman discusses the rise of emerging markets, such as India and China, and how these countries have become major players in the global economy due to advancements in technology and education.
  5. Impact on Jobs and Skills:

    • The flattening of the world has implications for the job market, with certain jobs becoming outsourced while new opportunities emerge. The book addresses the need for individuals to acquire relevant skills to thrive in the changing landscape.
  6. Collaboration and Innovation:

    • Collaboration becomes a central theme as Friedman explores how individuals and businesses can work together across borders, fostering innovation and creativity on a global scale.
  7. Challenges and Opportunities:

    • The book discusses both the challenges and opportunities presented by a flat world, acknowledging that while it brings about economic benefits, it also poses challenges related to inequality, environmental concerns, and geopolitical tensions.
  8. The Triple Convergence:

    • Friedman introduces the concept of the "triple convergence," where technological advances, political and economic changes, and social shifts converge to reshape the global landscape.
  9. Individual Empowerment:

    • The flattening of the world empowers individuals by providing access to information, opportunities, and resources that were once limited by geographical boundaries.
  10. Call to Adapt:

    • Friedman calls for individuals, businesses, and governments to adapt to the flattened world by embracing technology, fostering education, and developing policies that address the challenges of a globally interconnected society.
Language English
ISBN-10 0141022728
No of pages 600
Font Size Medium
Book Publisher Penguin Books
Published Date 01 Jan 2006

About Author

Author : Thomas L Friedman

6 Books

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