What will you learn from this book
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Long-Term Relationship Building: Japanese business culture often values long-term relationships. The book may highlight the importance of cultivating enduring relationships with customers and partners.
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Customer-Centric Approach: The Japanese approach to marketing often emphasizes a deep understanding of customer needs and preferences. The book might discuss strategies for putting customers at the center of marketing efforts.
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Quality and Craftsmanship: Japanese products are often associated with high quality. The book may explore how a commitment to quality and craftsmanship can be a key element of Japanese marketing strategies.
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Kaizen (Continuous Improvement): The concept of Kaizen, or continuous improvement, may be discussed as a guiding principle in marketing. The book might provide insights into how organizations can consistently enhance their marketing practices.
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Innovation and Creativity: While known for tradition, Japanese marketing also values innovation. The book may explore how Japanese companies balance tradition with a commitment to innovation in their marketing approaches.
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Cultural Sensitivity: Understanding and respecting cultural nuances is often crucial in Japanese marketing. The book might offer guidance on how to navigate and incorporate cultural considerations into marketing strategies.
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Harmony and Balance: Japanese culture values harmony and balance. The book may discuss how these principles influence marketing communications, design, and overall brand representation.
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Holistic Approach to Branding: Japanese companies often take a holistic approach to branding. The book might cover how a cohesive and comprehensive brand image is developed and maintained.
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Social Responsibility: The book may explore how Japanese companies incorporate social responsibility and ethical considerations into their marketing practices.
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Team Collaboration: Japanese business culture often emphasizes teamwork. The book might discuss collaborative approaches to marketing, involving various departments and stakeholders in the decision-making process.
| Language | English |
|---|---|
| ISBN-10 | 0887308058 |
| ISBN-13 | 9780887308055 |
| No of pages | 198 |
| Font Size | Medium |
| Book Publisher | Harper business |
| Published Date | 01 Aug 1996 |
About Author
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By now, the scenario is familiar. Domestic competition in a volatile market has cooled off, with a pecking order established and shares firmly in place. Suddenly, a Japanese multinational arrives and quickly secures a beachhead; soon after, more Japanese firms join the fray, pouring new product lines into what seemed a saturated market only months before.
As Japanese consumer goods gain footholds in diverse market niches, European and American firms seem unable to assimilate the motivations of their Japanese rivals or to emulate the tactics that serve Japanese multinationals so well in winning new customers.
That situation is likely to change with the publication of Relentless. A trenchant analysis of Japanese marketing strategy in the international arena, it denotes a unique collaboration between Western and Eastern marketing expertise. Professors Johansson and Nonaka present their detailed study of Japanese life in general, and domestic marketing in particular, to reveal the imperatives of Japanese marketers abroad and to sum up the fundamental themes of Japanese marketing philosophy.
With anecdotes as vivid as an Escher print, the authors explore the Japanese marketing mind to show how it uniquely defines each business relationship and motivates every action, inverting most of what Western enterprises do and think.
The result is a penetrating insight into the ego of the Japanese marketer and a vital tool for any Western manager who faces Japanese competition now or in the future.