Openness and Transparency: Google is known for its commitment to openness and transparency. The book encourages businesses to embrace openness, share information, and engage in transparent communication with customers and stakeholders.

The Power of Networks: Google's success is attributed to its ability to harness the power of networks. The book discusses the importance of building and leveraging networks to create value and drive innovation in various industries.

The Wisdom of Crowds: Jarvis explores the concept of tapping into the collective wisdom of crowds for decision-making and problem-solving. Businesses are encouraged to involve customers and users in the process of creating products and services.

Abundance Mentality: Instead of operating in a scarcity mindset, the book advocates for an abundance mentality. It suggests that embracing abundance and providing value can lead to more sustainable and successful business models.

Embrace the Internet's Speed and Reach: The book emphasizes the importance of adapting to the speed and global reach of the internet. Businesses are encouraged to leverage digital platforms for communication, collaboration, and distribution.

Publicness as a Business Model: Jarvis suggests that being public, both in terms of information sharing and public relations, can be a valuable business strategy. Transparency and openness build trust with customers and the public.

Focus on the User: Google's success is attributed to its relentless focus on user experience. The book encourages businesses to prioritize user needs and preferences, providing products and services that genuinely add value.

Shift from Control to Trust: Traditional business models often revolve around control. The book suggests that in the internet age, businesses should shift from a control mindset to one based on trust, collaboration, and user empowerment.

Innovation and Iteration: The book emphasizes the importance of constant innovation and iteration. Businesses should be agile, willing to experiment, and quick to adapt to changing market conditions.

Think Like a Platform: Google is seen as a platform that enables others to build on top of it. The book encourages businesses to think like platforms, fostering ecosystems where others can contribute and innovate.