"People Buy From People They Like": Building rapport and establishing a connection with customers can lead to more successful sales.

"Sell the Sizzle, Not the Steak": Focus on the benefits and value of your product or service, rather than just its features.

"Always Be Closing": Maintaining a sense of urgency and always working towards closing the sale can lead to better results.

"It's Not What You Say, But How You Say It": Delivery and communication style can greatly impact how your message is received.

"Under-Promise and Over-Deliver": Exceeding customer expectations can lead to repeat business and referrals.

"Fake It Till You Make It": Confidence is key in sales, and projecting confidence can help you achieve your goals.

"No Risk, No Reward": Taking calculated risks can lead to greater success in sales.

"Sell to the Satisfied, Not to the Dissatisfied": Focus on customers who are already satisfied with your product or service, as they are more likely to make repeat purchases.

"Persistence Pays Off": Following up and staying in touch with prospects can lead to eventual sales.

"Always Ask for the Sale": Closing the sale requires being proactive and asking for the customer's business.