The Power Of Habit

Charles Duhigg

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In Circulation

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

What will you learn from this book

  1. The Habit Loop: Habits consist of a cue, routine, and reward. Understanding this loop is key to identifying and changing habits.

  2. Habit Formation: Habits are formed through repetition and reinforcement. By consistently engaging in a behavior in response to a cue and receiving a reward, habits become ingrained in our routines.

  3. Cue Recognition: Recognizing the cues that trigger our habits is essential for understanding and changing them. Cues can be internal (such as emotions or cravings) or external (such as time of day or location).

  4. Rewards and Cravings: The reward associated with a habit satisfies a craving, reinforcing the behavior. Identifying the underlying craving is crucial for altering the habit loop.

  5. Keystone Habits: Some habits have a disproportionate impact on our lives, influencing other behaviors. These keystone habits can serve as catalysts for positive change in multiple areas.

  6. Habit Change Strategies: To change a habit, it's important to experiment with different routines while maintaining the same cue and reward. Gradually replacing old routines with new ones can lead to lasting change.

  7. Small Wins: Celebrating small victories along the way reinforces new habits and boosts motivation. Even minor successes can have a cumulative effect over time.

  8. Social Influence: Our social networks play a significant role in shaping our habits. Surrounding ourselves with supportive individuals who model positive behaviors can facilitate habit change.

  9. Environmental Design: Modifying our physical environment can make desired behaviors easier to adopt and maintain. Simple changes, such as rearranging our surroundings or removing triggers, can have a big impact.

  10. Mindfulness and Awareness: Developing mindfulness and awareness around our habits allows us to make intentional choices and break free from automatic behavior patterns.

Language English
ISBN-10 1400069289
ISBN-13 9781400069286
No of pages 371
Font Size Medium
Book Publisher Random House
Published Date 28 Feb 2012

About Author

Author : Charles Duhigg

2 Books

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