The Making of Star India: The Amazing Story of Rupert Murdoch's India Adventure
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In CirculationWhat will you learn from this book
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Rupert Murdoch's Entry into India: The book may highlight Murdoch's vision and strategy for entering the Indian media market and the challenges he faced initially.
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Transformation of Star India: Exploring how Murdoch's leadership transformed Star India from a struggling television network into a major player in India's media and entertainment industry.
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Content Innovation: Emphasis on Star India's innovation in content creation, programming strategies, and their impact on Indian television viewership.
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Market Penetration and Expansion: Insights into Star India's expansion strategies, market penetration, and efforts to reach diverse audience segments across India.
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Impact of Global Practices: Exploring how Murdoch's global media practices were adapted and implemented within the Indian context to drive growth and success.
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Sports Broadcasting: Discussion on Star India's significant investment and success in sports broadcasting, including the acquisition of broadcasting rights for major sports events.
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Technological Advancements: Highlighting technological advancements and their role in Star India's growth, including the adoption of new media platforms and digital initiatives.
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Business and Leadership Lessons: Extracting business and leadership lessons from Murdoch's approach to managing and growing Star India amidst challenges and opportunities.
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Cultural Adaptation: Addressing how Star India adapted to the diverse cultural landscape of India, tailoring content and strategies to resonate with Indian audiences.
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Impact on Indian Media Industry: Assessing Star India's impact on the broader Indian media landscape, competition, and its contributions to shaping the industry.
| Language | English |
|---|---|
| ISBN-13 | 9780670090792 |
| No of pages | 240 |
| Font Size | Medium |
| Book Publisher | Penguin Portfolio |
| Published Date | 25 Jul 2019 |
About Author
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When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl?
More than twenty-five years later, with revenues of over $2 billion, Star India is one of the country's three largest media firms. Murdoch's instinct had done what a hundred investor summits could not: showcased the potential of the Indian media market to the world. Vanita Kohli-Khandekar tells the thrilling story of Indian television through its most notable protagonist: Star TV.
The narrative is peppered with delicious anecdotes and a fascinating cast of characters that includes Rathikant Basu, Peter Mukerjea, Uday Shankar, Sameer Nair and the Murdochs, who loom large over every scene.