The Google Story.

David A Vise



The Google Story is the entertaining and definitive account of the most compelling innovation since the creation of the internet. Used in over 100 countries by more than 65 million users a day, Google is the most well known global brand to emerge in decades. It has become so popular that its name has become a verb. Based on scrupulous research and extraordinary access to the founders of Google, this book takes you inside the creation and growth of a company that has transformed how we access information about everything and everybody.

Readers will learn about the amazing network of thousands of computers that store over four billion web documents and which are kept in specially chilled, secretly located rooms. They will discover the creative ways Google makes money while it provides a free service to millions and they will experience something of the world of `Googleplex’, the company’s colourful Silicon Valley headquarters, where staff receive free massages at the end of the day.

But even as it rides high, Google wrestles with difficult challenges in a busines that changes at lighting speed. Can it continue to compete while sustaining the guiding vision of its founders' mantra: DO NO EVIL?

What will you learn from this book

  1. Founding Vision: The book explores the initial vision of Google's founders, Larry Page and Sergey Brin, who aimed to organize the world's information and make it universally accessible and useful.

  2. Search Algorithm Innovation: It delves into the development of Google's groundbreaking search algorithm, PageRank, which played a crucial role in the company's success by providing more relevant search results.

  3. Entrepreneurial Spirit: The book highlights the entrepreneurial spirit of Page and Brin, emphasizing their unconventional approach to business and their commitment to creating a company that values innovation and creativity.

  4. Corporate Culture: Google's unique corporate culture, characterized by a casual and innovative work environment, is explored. The book discusses the impact of this culture on employee satisfaction and productivity.

  5. Strategic Partnerships: It covers Google's strategic partnerships, including the crucial alliance with Yahoo and the development of partnerships that expanded Google's reach and influence in the tech industry.

  6. Monetization Strategies: The book outlines Google's various monetization strategies, such as the AdWords and AdSense programs, which became major sources of revenue for the company.

  7. Challenges and Competition: It discusses the challenges Google faced, including legal issues, privacy concerns, and competition from other tech giants. The book explores how Google navigated these challenges to maintain its position as a dominant player in the industry.

  8. Product Diversification: Google's expansion into various products and services beyond search, such as Gmail, Google Maps, and Android, is covered. The book examines how this diversification contributed to the company's overall success.

  9. IPO and Financial Success: The book details Google's initial public offering (IPO) in 2004 and its subsequent financial success. It explores how the company's unique approach to the IPO and its business model differentiated it from other tech companies.

  10. Global Impact: Lastly, the book emphasizes Google's global impact, not just as a tech company but as a cultural phenomenon that has shaped how people access and interact with information on the internet.

Language English
ISBN-10 0330440055
ISBN-13 9780330440059
No of pages 326
Font Size Medium
Book Publisher Pan Books
Published Date 01 Sep 2006

About Author

Author : David A Vise

2 Books

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