Steve Jobs

Walter Isaacson

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Available

'This is a riveting book, with as much to say about the transformation of modern life in the information age as about its supernaturally gifted and driven subject' - Telegraph

Based on more than forty interviews with Steve Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - this is the acclaimed, internationally bestselling biography of the ultimate icon of inventiveness.

Walter Isaacson tells the story of the rollercoaster life and searingly intense personality of creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies,music, phones, tablet computing, and digital publishing.

Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

What will you learn from this book

  1. Visionary Leadership: Jobs possessed an extraordinary vision and a relentless pursuit of perfection in his products. He was known for his ability to foresee technological trends and anticipate consumer needs before they were even articulated.

  2. Design Aesthetic: Jobs was deeply committed to the idea that design should be at the forefront of technology. He had a keen eye for simplicity and elegance, which is evident in Apple's product designs.

  3. Focus on User Experience: Jobs was obsessed with providing an unparalleled user experience. He believed in creating products that were intuitive and easy to use, even if it meant sacrificing certain features or functionalities.

  4. Mercurial Personality: Jobs was known for his intense personality and demanding nature. He could be both charismatic and tyrannical, often pushing his employees to their limits in pursuit of perfection.

  5. Resilience in the Face of Failure: Despite facing numerous setbacks throughout his career, including being ousted from Apple in the 1980s, Jobs never lost his determination or passion for innovation. He rebounded from failure with even greater resolve.

  6. Innovative Marketing Strategies: Jobs was a master of marketing and branding. He understood the importance of creating a cult-like following around Apple products and was adept at generating buzz and excitement through carefully orchestrated product launches and advertising campaigns.

  7. Commitment to Quality: Jobs was uncompromising when it came to the quality of Apple's products. He believed that every aspect of a product, from its hardware to its software, should be meticulously crafted to ensure a superior user experience.

  8. Embrace of Simplicity: Jobs had a deep appreciation for simplicity and minimalism in design. He believed that simplicity was the ultimate sophistication and strove to eliminate complexity wherever possible.

  9. Passion for Perfection: Jobs was known for his perfectionism and attention to detail. He was involved in every aspect of product development, from the design of the hardware to the layout of the packaging.

  10. Legacy of Innovation: Jobs' impact on the technology industry is undeniable. His innovative products, such as the iPhone, iPad, and MacBook, have revolutionized the way we communicate, work, and live, leaving behind a lasting legacy that continues to shape the world today.

Language English
ISBN-10 034914043X
ISBN-13 9780349140438
No of pages 630
Font Size Medium
Book Publisher Abacus
Published Date 05 Feb 2015

About Author

Author : Walter Isaacson

4 Books

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