Badrinath Nuggehalli graduated from BITS, Pilani and completed his MBA from IIM, Bangalore. Being the son of an army officer, he acquired an abiding interest in war history and geopolitics. His career in advertising and market research awakened in him another consuming interest research into people.

Presently an independent marketing consultant, he lives in Mumbai with his wife and daughter. To know more about the author, visit www.facebook.com / clearlineoffire and www.theorease.wordpress.com