Harry Beckwith & Christine Clifford Beckwith
Physical
AvailablePersonal Branding: The book likely emphasizes the importance of cultivating and managing your personal brand to create a positive and memorable impression.
Effective Communication: Understanding and mastering the art of communication, both verbal and non-verbal, to convey your value and uniqueness effectively.
Building Relationships: The significance of building authentic and meaningful relationships in personal and professional spheres to enhance your influence and network.
Adaptability: The book may highlight the importance of being adaptable to different situations, markets, and audiences to successfully sell yourself.
Confidence and Self-Image: Cultivating confidence in your abilities and presenting a positive self-image are likely key themes for personal success.
Continuous Learning: Emphasizing a commitment to lifelong learning and personal development to stay relevant and continually enhance your skills and knowledge.
Problem Solving: The ability to position yourself as a solution provider, capable of addressing challenges and solving problems for others.
Authenticity: The importance of authenticity in presenting yourself, as people are drawn to sincerity and transparency.
Resilience: Building resilience and the ability to bounce back from setbacks is likely discussed as an essential trait for long-term success.
Self-Promotion Strategies: Practical tips and strategies for promoting yourself effectively without coming across as boastful or self-centered.
Language | English |
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ISBN-10 | 0446695815 |
ISBN-13 | 9780446695817 |
No of pages | 316 |
Font Size | Medium |
Book Publisher | Grand Central |
Published Date | 27 Oct 2011 |
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As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style.The authors offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business.