The Sponsor Effect: How to Be a Better Leader by Investing in Others

Sylvia Ann Hewlett

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Who's delivering for you? Who has your back? Who’s burnishing your brand and expanding what you can get done in this world?

Sponsorship is a two-way alliance where a leader partners with junior talent to build their skills and advocate for their promotion—all while receiving stellar performance and loyalty in return. Many know the benefit of finding a sponsor: men and women with sponsors are much more likely to progress to the next rung in their careers than those without. But according to author Sylvia Ann Hewlett, being a sponsor is just as important to career growth as finding one. Senior executives who proactively sponsor others are 53 percent more likely to receive a promotion—and middle-level managers who have proteges are 60 percent more likely to receive a stretch assignment—than those who don't.

But how do you find potential proteges, let alone develop your picks so that they’re able to come through for you and the organization?

You'll find the answers in The Sponsor Effect. Combining powerful new data and vivid narrative drawn from in-depth interviews with leaders from companies such as Google, Blizzard, American Express, and EY, this book provides a seven-step playbook for how leaders can become stand-out sponsors. You'll learn to:

- Identify the right proteges, including those who offer differing perspectives

- Develop your proteges' skills and ignite their ambition

- Inspect your picks, so you know they’re delivering for you

- Make the ask and spell out the terms of your relationship

- Publicly endorse and advocate for your proteges

- Leverage that talent to expand your influence and grow your capabilities

Along the way, Hewlett maps out and measures the enormous benefits for managers and executives who invest in this valuable relationship.

What will you learn from this book

  1. Difference Between Mentors and Sponsors: Sponsors actively advocate for and support an individual's career advancement, whereas mentors offer guidance and advice. Sponsors use their influence to open doors and provide opportunities.

  2. Impact of Sponsorship on Career Advancement: Having a sponsor significantly increases an individual's chances of career progression, high-profile assignments, promotions, and access to influential networks.

  3. Visibility and Credibility: Sponsors help promote their proteges' visibility within the organization, increasing their credibility and recognition for their contributions.

  4. Building Sponsorship Relationships: The book emphasizes the importance of building relationships with potential sponsors through delivering excellent work, building trust, and seeking guidance.

  5. Reciprocity and Loyalty: Sponsors often expect loyalty and commitment from their proteges. Establishing a reciprocal relationship built on trust and mutual benefit is crucial.

  6. Diversity and Inclusion: The Sponsor Effect highlights the importance of sponsors advocating for diverse talent, particularly women and underrepresented groups, to bridge the leadership gap.

  7. Challenges for Women and Minorities: It addresses the challenges faced by women and minorities in accessing sponsorship opportunities and provides strategies for overcoming these barriers.

  8. Identifying and Cultivating Sponsors: The book offers guidance on identifying potential sponsors and provides strategies for cultivating these relationships effectively.

  9. Taking Risks and Seizing Opportunities: Sponsors often encourage their proteges to take risks and step out of their comfort zones, providing support and guidance along the way.

  10. Measuring the Impact of Sponsorship: The book discusses how to measure the impact of sponsorship on career progression and organizational success, highlighting its tangible benefits.

Language English
ISBN-10 1633695654
ISBN-13 9781633695658
No of pages 240
Font Size Medium
Book Publisher Harvard Business Review Press
Published Date 10 Jul 2019

About Author

Author : Sylvia Ann Hewlett

1 Books

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