Physical
Available| Language | English |
|---|---|
| ISBN-10 | 0060933852 |
| ISBN-13 | 9780060933852 |
| No of pages | 272 |
| Font Size | Medium |
| Book Publisher | Harper Perennial |
| Published Date | 07 Sep 2004 |
Virginia Postrel a Los Angeles-based author, columnist, and speaker whose work spans a broad range of topics, from social science to fashion, concentrating on the intersection of culture and commerce.
Writing in Vanity Fair, Sam Tanenhaus described her as "a master D.J. who sequences the latest riffs from the hard sciences, the social sciences, business, and technology, to name only a few sources."
Postrel is the author most recently of The Power of Glamour: Longing and the Art of Visual Persuasion (2013). Her previous books are The Substance of Style (2003) and The Future and Its Enemies (1998).
She is a regular columnist for Bloomberg View.
To learn more about her and read a large archive of her articles and blog posts, visit vpostrel.com.
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Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.
In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.
Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.