Rural Marketing Enviroment Problems And Strategies (Third Edition)
Physical
In CirculationWhat will you learn from this book
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Rural Market Analysis: The book may provide insights into the analysis of the rural market environment, including demographic, economic, and social factors.
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Challenges in Rural Marketing: Identification and understanding of challenges specific to rural marketing, such as infrastructure limitations, may be discussed.
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Consumer Behavior in Rural Areas: Understanding the behavior of rural consumers, including their needs, aspirations, and decision-making processes, could be a key focus.
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Customizing Product Offerings: The book may highlight the importance of adapting products and services to suit the unique demands and preferences of rural consumers.
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Distribution Strategies: Strategies for effective distribution and supply chain management in rural areas may be addressed, considering challenges like transportation and accessibility.
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Communication and Promotion: Effective communication strategies tailored for rural markets, including the use of local languages and culturally relevant messaging, may be emphasized.
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Government Policies and Interventions: Understanding and navigating government policies and interventions related to rural marketing and development could be discussed.
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Social Responsibility and Community Engagement: The book may emphasize the significance of corporate social responsibility and community engagement in rural marketing initiatives.
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Technology Integration: The role of technology, including digital platforms and mobile solutions, in enhancing rural marketing efforts may be explored.
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Measuring Success and ROI: The book might discuss methodologies for measuring the success of rural marketing campaigns and calculating return on investment (ROI).
| Language | English |
|---|---|
| ISBN-10 | 8125930973 |
| ISBN-13 | 9788125930976 |
| No of pages | 250 |
| Font Size | Medium |
| Book Publisher | S. Chand Publishing |
| Published Date | 01 Jan 2009 |
About Author
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Rural Marketing—Environment, Problems and Strategies, attempts to rectify the lacunae of a near total absence of any comprehensive text on rural marketing. This is despite the fact that almost three-fourths of India’s population is rural and one-third of its national income is generated by the rural areas. In the present context of the downturn in the economy, many companies producing consumables and durables are being sustained by rural demand which has brought a sharp focus on rural markets.
This Third Edition has been thoroughly revised in view of the above. Rural Marketing provides an in-depth analysis of the environment, the problems associated with rural marketing and also the strategies that can be successfully adopted. This book offers an interesting reading for academicians, students and a new class of ‘forced entrepreneurs’ which is emerging as a consequence of the present economic upheaval.
It also offers an interesting reading for general readers who are curious to know about the vibrant dynamics of rural India. SALIENT FEATURES • Thoroughly revised and updated third edition • Contains latest developments in rural initiatives such as National Rural Employment Guarantee Programme, Encouragement of Self-Help Groups and the impact of massive loan write-off • Includes a new chapter on Services Marketing • Deals with issues such as branding of agricultural products which have prompted industry to evolve and adopt new strategies and techniques of selling to rural areas. • Contains a separate chapter on Corporate Social Responsibility.