What will you learn from this book
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Innovation as a Growth Driver: The book may emphasize the central role of innovation in propelling organizational growth, highlighting it as a key strategic initiative.
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Cultivating a Culture of Innovation: Tucker might discuss the importance of fostering an organizational culture that encourages and supports innovation, where creativity and new ideas are valued.
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Continuous Learning and Adaptation: The book could stress the need for organizations to be agile and adaptable, encouraging continuous learning and improvement as a means to stay innovative in a rapidly changing business environment.
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Customer-Centric Innovation: Tucker may highlight the significance of understanding customer needs and preferences to drive innovation that aligns with market demands.
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Cross-Functional Collaboration: The book might discuss the importance of collaboration across different departments and disciplines within an organization to foster a holistic and integrated approach to innovation.
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Risk-Taking and Experimentation: Emphasizing the notion that innovation inherently involves some level of risk, the book could encourage organizations to embrace experimentation and learn from failures as part of the innovation process.
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Leadership's Role in Innovation: Tucker might explore the role of leadership in championing innovation, setting the vision, and creating an environment that supports and incentivizes creative thinking.
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Technology and Digital Innovation: Given the technological landscape, the book may delve into the role of digital technologies in driving innovation and transforming business models.
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Strategic Alignment: The book could discuss how innovation initiatives should align with overall business strategy, ensuring that they contribute directly to the organization's growth objectives.
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Measuring and Managing Innovation: Tucker may provide insights into how organizations can effectively measure and manage their innovation efforts, ensuring accountability and a return on investment.
| Language | English |
|---|---|
| ISBN-10 | 8186852999 |
| ISBN-13 | 9788186852996 |
| No of pages | 242 |
| Font Size | Medium |
| Book Publisher | Berrett-Koehler Publishers |
| Published Date | 17 Mar 2008 |
About Author
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You’ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life—to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century.
Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product—Colgate Total—that unseated Crest to become the world’s leading toothpaste brand. Learn how Citigroup, the world’s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate.
This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer.