Rage For The World

Lowell Bryan , Jane Fraser , Jeremy Oppenheim & Wilh

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All the International ventures that have shaped the world economy thus far, from the early spice trade to today's multinational corporations, amount to a pebble's ripple in a pond compared to the asteroid that's about to blow open an ocean of opportunity in the global market. Impact is imminent: the world's economy will intensify as never before, driven by dynamic changes in capital markets, the escalating power of technology and the erosion of national borders. With serious contenders already accelerating their strategies to match the pace of globalization, the race to build a truly great global firm is on, and the window of entry is starting to close. According to this prophetic book, standing still is not an option.

Informed by the findings of McKinsey & Company's extensive investigation of the problems and practices of globalizing firms, Race for the World contends that the rewards of building a great global firm at this moment in time are extraordinary. Examples of early winners in the global game, including power-houses such as Coca-Cola, Citibank, and Nestle, reveal how the truly distinctive players utilize their intangible assets to think and act differently from the multinational models of old. The authors explain how firms both large and small can drive their transition from national to global markets by pursuing and capturing entire portfolios of global opportunities while there's still time.

What will you learn from this book

  1. Urgency of Global Challenges: The book likely emphasizes the urgency of addressing critical global issues such as climate change, inequality, or geopolitical tensions.

  2. Need for Collective Action: It might stress the importance of collaboration and collective action among nations, organizations, and individuals to solve these challenges.

  3. Transformational Change: Expect a focus on the need for transformative changes in policies, economies, and societal structures to create a sustainable future.

  4. Innovation and Technology: Likely highlights the role of innovation and technology as tools to address global problems and drive positive change.

  5. Intersectionality of Issues: The book might illustrate how various global issues are interconnected and how solutions need to address these complexities.

  6. Corporate and Government Responsibility: It could discuss the responsibility of both corporations and governments in fostering sustainable practices and policies.

  7. Empowering Individuals: Expect discussions on how empowering individuals and communities can contribute to a more sustainable and equitable world.

  8. Resilience and Adaptation: Given the unpredictability of global challenges, the book might advocate for resilience-building and adaptive strategies.

  9. Impact on Future Generations: Likely emphasizes the need to consider the impact of decisions and actions on future generations and the planet's long-term sustainability.

  10. Hope and Call to Action: Despite the gravity of the issues discussed, the book might offer hope and inspire readers to take action, emphasizing that positive change is possible.

Language English
ISBN-10 0-87584-846-X
No of pages 364
Font Size Medium
Book Publisher Harvard Business School Press
Published Date 15 Sep 1999

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