Stories at Work

Indranil Chakraborty

Physical

In Circulation

Is there a way to send out impactful messages that people remember for days?
Is there a way to influence people without pushing data and analysis on them?
Is there an effective way to drive change in an organization?

Yes, through stories.

Storytelling in business is different from telling stories to friends in a bar. It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention.
The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.

What will you learn from this book

  1. The Impact of Storytelling: Understanding how storytelling can be a powerful tool for communication, engagement, and influencing others in the workplace.

  2. Connecting with Audiences: Insights into crafting stories that resonate with different audiences, including employees, clients, or stakeholders, to convey messages effectively.

  3. Leadership and Storytelling: Exploring the role of storytelling in leadership, how leaders use narratives to inspire, motivate, and drive change within organizations.

  4. Building a Compelling Narrative: Guidance on structuring and delivering compelling narratives that capture attention, evoke emotions, and convey key messages.

  5. Cultural Transmission: Using storytelling to preserve and transmit organizational culture, values, and traditions within a company.

  6. Conflict Resolution through Stories: Utilizing storytelling as a means of resolving conflicts or addressing challenges within teams or departments.

  7. Engagement and Learning: Leveraging storytelling techniques to enhance employee engagement, foster learning, and facilitate knowledge sharing within the workplace.

  8. Brand Storytelling: Exploring the concept of brand storytelling and how companies use narratives to build brand identity and connect with customers.

  9. Ethical and Authentic Storytelling: Emphasizing the importance of authenticity and ethics in storytelling to build trust and credibility.

  10. Measuring Impact: Strategies for measuring the impact of storytelling initiatives on employee engagement, culture, or business outcomes.

Language English
ISBN-10 0670089842
ISBN-13 9780670089840
No of pages 220
Font Size Medium
Book Publisher Penguin Portfolio
Published Date 25 Sep 2018

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