Business Sutra: A Very Indian Approach to Management

Devdutt Pattanaik



Business Sutra: A very Indian Approach to Management is a radical, nuanced approach to management, business and leadership in a progressively polarized world. In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value.

By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity, and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth.

Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi - a battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi - a playground where everyone is happy

Salient Features:

Devdutt Pattanaik is the author of more than a dozen bestselling books on mythology and management, leading columnist for business newspapers and one of the country’s foremost motivational speakers

The book takes a practical and distinctive look at management and business practices, using stories, symbols and rituals from Hindu, Jain and Buddhist mythologies

Devdutt Pattanaik hosted widely popular TV show Business Sutra on CNBC his TED talk on mythology and management received over 8, 10,000 hits online

Business Sutra carries creative and informative illustrations by the author that elaborate the concepts being discussed

Plenty of insightful anecdotes and examples of people from all walks of life that readers can relate to

What will you learn from this book

  1. Mythological Insights: Drawing parallels between ancient Indian myths and contemporary business scenarios to derive valuable insights and lessons.

  2. Cultural Context: Understanding the importance of cultural context in business practices and decision-making, especially in the Indian business environment.

  3. Diversity and Inclusion: Emphasizing the significance of diversity and inclusion in the workplace, aligning with the pluralistic ethos of Indian mythology.

  4. Leadership Styles: Exploring different leadership styles through the lens of mythological characters, offering diverse perspectives on effective leadership.

  5. Ethical Business Practices: Highlighting the moral and ethical dimensions of business decisions, drawing on ethical principles embedded in Indian mythology.

  6. Balancing Tradition and Innovation: Finding a balance between traditional wisdom and innovative approaches in business strategy and management.

  7. Organizational Culture: Examining the role of mythology in shaping organizational culture and fostering a positive work environment.

  8. Timeless Business Wisdom: Extracting timeless principles from ancient myths that are applicable to modern business challenges and decision-making.

  9. Human Resource Management: Exploring themes related to talent management, motivation, and employee engagement through mythological narratives.

  10. Holistic Business Perspective: Encouraging a holistic perspective in business, considering not only economic outcomes but also societal and environmental impacts.

Language English
ISBN-10 8192328074
ISBN-13 9788192328072
No of pages 446
Font Size Medium
Book Publisher Aleph Book Company
Published Date 01 Mar 2005

About Author

Author : Devdutt Pattanaik

23 Books

Related Books